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    • On a beach in Anglesey, UK, 70 years ago, Maurice Wilks drew a sketch in the sand. This sketch would become the inspiration for the first Land Rover. The Series I became an icon, as did Wilks. Possessing a truly restless spirit, Wilks’ goal was to build something that could tackle any terrain, weather condition or challenge. That is exactly what he did.

      Launched on 30th April at the 1948 Motor Show in Amsterdam, it soon became obvious that he had created an exceptional vehicle.

      To mark our seventieth birthday, we will be hosting a series of celebrations across the world. We will be holding a special event at the Jaguar Land Rover Classic Works facility, UK, to look back through our history - from the 1948 Amsterdam Motor Show, to our latest range of SUVs and the people who use them.

      70 years ago, Land Rover had capability at its very core and was instilled with an inner strength, a desire to overcome the odds, and a sense of adventure which is still manifest in all of our vehicles. These elements – and many others – are quite simply in Land Rover’s DNA.

      In 1970, we released the first production three-door Range Rover. Met with widespread critical acclaim, it was the first vehicle to deliver permanent 4 Wheel Drive. The launch of Land Rover Discovery, in 1989, would provide the rugged capability of the Ninety/One Ten to compete with newer, smaller competitors to the Range Rover.

      In 2005, Range Rover Sport went into production. The introduction of the first sports SUV, in the Range Rover family, showed Land Rover’s commitment to performance.

      "To reach the landmark of 70 years is truly special and we will mark it with a year of celebrations that represents Land Rover's ‘Above and Beyond’ spirit and honours the people behind the world’s favourite SUVs."

      Prof Dr Ralf Speth, Jaguar Land Rover CEO

      As times, society and needs change, so too do our vehicles. Following the successful testing of the Velar concept vehicle in 1969, it has continuously evolved and in 2018 Range Rover Velar won World Car Design of the Year.

      Continually striving to go Above and Beyond in every single aspect of the business, Land Rover has come a long way from a sketch in the sand. From our people to our latest vehicles, we have pushed harder, reached higher and gone further. That will never change. For those vehicles which are yet to come, we are making sure they live up to our heritage. Creating a new icon is a complicated art, improving on it even more so, but it is a passion which drives us; it's why we do what we do.

  1. Tags HERITAGE
    1. BEYOND 70

      Explore Land Rover today.

      DISCOVER THE RANGE ROVER VELAR

      Learn more about the Range Rover Velar.

      LAND ROVER DISCOVERY

      Discovery combines the latest vehicle and infotainment technologies to deliver the highest levels of capability, comfort and entertainment.

      EXPERIENCE LAND ROVER

      Get behind the wheel of a Land Rover and experience extreme capability for yourself.

© JAGUAR LAND ROVER LIMITED 2019

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.

The figures provided are NEDCeq calculated from official manufacturer’s WLTP tests in accordance with EU legislation. For comparison purposes only. Real world figures may differ. CO2 and fuel economy figures may vary according to wheel fitment and optional extras fitted. NEDCeq are figures calculated using a Government formula from WLTP figures equivalent to what they would have been under the old NEDC test. The correct tax treatment can then be applied.

The figures provided are WLTP. WLTP is the new official EU test used to calculate standardised fuel consumption and CO2 figures for passenger cars. It measures fuel, energy consumption, range and emissions. This is designed to provide figures closer to real-world driving behaviour. It tests vehicles with optional equipment and with a more demanding test procedure and driving profile.

TEL (Test Energy Low) and TEH (Test Energy High) figures are shown as a range under WLTP testing measures. TEL refers to the lowest/most economical figures (with the lightest set of options). TEH refers to the highest/least economical figures (with the heaviest set of options). WLTP legislation dictates that where there is <5g CO2 variance between TEL and TEH, only the TEH is declared.