CORONAVIRUS (COVID-19)

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JAGUAR LAND ROVER ICE ACADEMY SWEDEN

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RE-OPENING OUR LAND ROVER EXPERIENCE CENTRES

We are delighted to announce, in line with HM Government and Public Health England’s relaxing of COVID-19 restrictions that several of our Experience centres will be reopened for business from the 4 July.

Solihull, Eastnor, and Liverpool Experience Centres currently remain closed, please keep any eye on their social pages for the latest updates.

We are currently making changes at our Land Rover Experience facilities to ensure that we can safely reopen and adhere to social distancing guidelines. We are doing this to ensure our customers and staff are kept safe at all times, which is our number one priority. Those changes do include amendments to the way some of our events are delivered so these may differ to the descriptions in the website.

If you have any queries on opening times and dates, our safeguarding activities, the revised event formats, or would like to be kept informed about our experiences, please call your local Centre.

Thank you for your patience, understanding and support at this time.

An awesome day. I’m still not sure I took the car to its limits, but I know we got pretty close to mine.

KARYN REIDY

LAND ROVER EXPERIENCE ATTENDEE, SOLIHULL, UK

IN DEMAND

See how our thriving manufacturing sites keep up with rising international demand for premium all-wheel drives.

STATE OF THE ART

Witness the marvel of hi-tech robots, cutting-edge machinery and hundreds of skilled craftsmen working in perfect sync.

ATTENTION TO DETAIL

Learn how each Land Rover takes shape: from aluminium sheet to Final Assembly line, with thousands of precision and quality checks along the way.

MEET THE EXPERTS

Pose your questions to our passionate, dedicated tour guides. With years – sometimes decades – of experience behind them, they know every inch of the manufacturing process.

COMPLIMENTARY CUSTOMER LOYALTY PROGRAMME

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Training experience: Land Rover vehicles on an off-road driving experience.

HALF DAY EXPERIENCE

Develop your driving skills with expert tuition and gain a greater understanding of vehicle control, obstacle handling and how to assess different environments including navigating steep inclines, descents, side slopes and water crossings.

Please check with your chosen Centre for availability.

Price from £225 per driver.

Land Rover full day off-road experience.

FULL DAY EXPERIENCE

Explore more challenging terrain and refine your driving techniques under the guidance of a qualified instructor. Navigate various off-road elements and attain a higher level of confidence that will prepare you for real world environments. Once you’ve completed a Full Day Experience, you’re ready for the Advanced Experience.

Please check with your chosen Centre for availability.

Price from £325 per driver.

ADVANCED EXPERIENCE

Time to shift gear, literally, with a deeper immersion into the high and low range shift technique whilst on the move across challenging terrain. This skill results in improved vehicle momentum and controlled emergency stopping on slippery ground.

Please check with your chosen Centre for availability.

£395 per driver.

TASTER DRIVES

This is your chance to get behind the wheel of a Land Rover for a one-hour introductory course. Gain additional confidence in your driving skills and experience Land Rover capability with inclines, descents and wading.

Please check with your chosen Centre for availability.

£99 per driver.

Land Rover’s bespoke off-road driving experiences.

BESPOKE EXPERIENCES

Tell us what you want to achieve and we will build an exclusive Land Rover Experience around you, your clients and your staff. Thrilling driving experiences, teambuilding, rewards, away days or celebrations can be tailored to fit the most exacting requirements.

Land Rover bespoke experience: Driving adventure in Warsaw.

MOBILE EXPERIENCES

Our team can bring a unique off-road driving experience to your chosen location. Unusual and memorable, the day will be bespoke to your requirements.

Land Rover Experience driving training: Winching.

SPECIALIST TRAINING

Our expert instructors deliver specialist training courses for drivers at any level including winching, vehicle recovery and trailer handling. Bespoke courses are available for professional users.

WHAT TO EXPECT ON YOUR EXPERIENCE DAY

During your visit to the Land Rover Experience centre, you'll see for yourself what our vehicles are really capable of. With expert guidance of our Land Rover instructors, you'll tackle a whole host of surfaces and obstacles, using legendary Land Rover off-road capability and technology along the way.

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