KEEPING YOU AND OUR COLLEAGUES SAFE
In light of the ongoing situation and with the Government’s own advice to stay cautious, Jaguar Land Rover are putting the safety and wellbeing of our employees and guests at the forefront of our operational guidelines.
Please read our latest Covid-19 safety and well-being information here.
An awesome day. I’m still not sure I took the car to its limits, but I know we got pretty close to mine.
KARYN REIDY
LAND ROVER EXPERIENCE ATTENDEE, SOLIHULL, UK
IN DEMAND
See how our thriving manufacturing sites keep up with rising international demand for premium all-wheel drives.
STATE OF THE ART
Witness the marvel of hi-tech robots, cutting-edge machinery and hundreds of skilled craftsmen working in perfect sync.
ATTENTION TO DETAIL
Learn how each Land Rover takes shape: from aluminium sheet to Final Assembly line, with thousands of precision and quality checks along the way.
MEET THE EXPERTS
Pose your questions to our passionate, dedicated tour guides. With years – sometimes decades – of experience behind them, they know every inch of the manufacturing process.
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RECENTLY PURCHASED A LAND ROVER?
Book your complimentary new owner off-road experience.
EXPERIENCE DRIVES
HALF DAY EXPERIENCE
Develop your driving skills with expert tuition and gain a greater understanding of vehicle control, obstacle handling and how to assess different environments including navigating steep inclines, descents, side slopes and water crossings.
Please check with your chosen Centre for availability.
Price from £225 per driver.
FULL DAY EXPERIENCE
Explore more challenging terrain and refine your driving techniques under the guidance of a qualified instructor. Navigate various off-road elements and attain a higher level of confidence that will prepare you for real world environments. Once you’ve completed a Full Day Experience, you’re ready for the Advanced Experience.
Please check with your chosen Centre for availability.
Price from £325 per driver.
ADVANCED EXPERIENCE
Time to shift gear, literally, with a deeper immersion into the high and low range shift technique whilst on the move across challenging terrain. This skill results in improved vehicle momentum and controlled emergency stopping on slippery ground.
Please check with your chosen Centre for availability.
£395 per driver.
TASTER DRIVES
This is your chance to get behind the wheel of a Land Rover for a one-hour introductory course. Gain additional confidence in your driving skills and experience Land Rover capability with inclines, descents and wading.
Please check with your chosen Centre for availability.
£99 per driver.
BESPOKE EXPERIENCES
Tell us what you want to achieve and we will build an exclusive Land Rover Experience around you, your clients and your staff. Thrilling driving experiences, teambuilding, rewards, away days or celebrations can be tailored to fit the most exacting requirements.
MOBILE EXPERIENCES
Our team can bring a unique off-road driving experience to your chosen location. Unusual and memorable, the day will be bespoke to your requirements.
WHAT TO EXPECT ON YOUR EXPERIENCE DAY
During your visit to the Land Rover Experience centre, you'll see for yourself what our vehicles are really capable of. With expert guidance of our Land Rover instructors, you'll tackle a whole host of surfaces and obstacles, using legendary Land Rover off-road capability and technology along the way.
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BOOK AN EXPERIENCE DAY
Experience Land Rover’s all-terrain capability first hand
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EXPLORE ADVENTURE TRAVEL
See iconic destinations from behind the wheel of a
Land Rover -
DOWNLOAD A BROCHURE
View and download the latest Land Rover brochures
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BOOK A TEST DRIVE
Arrange an on-road test drive through your nearest Retailer