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50 YEARS OF RANGE ROVER

CELEBRATING THE BENCHMARK IN LUXURY AND CAPABILITY

REFINED OVER 50 YEARS

The first 4x4 designed to be as good on the road as it was off it, Range Rover continues to set the gold standard to this day.

Equally at home on Place du Casino, Monaco, as it is in the Sahara Desert, we celebrate the pioneering achievements of our ultimate luxury SUV.

THE EVOLUTION OF AN ICON

1970
FIRST GENERATION
First Generation Range Rover
1981
IN VOGUE
In Vogue Range Rover
1994
SECOND GENERATION
Second Generation Range Rover
2001
THIRD GENERATION
Third Generation Range Rover
2002
A FAMILY OF
HALF A MILLION
2002 Range Rover
2005
RANGE ROVER SPORT
Range Rover Sport
2012
FOURTH GENERATION
Fourth Generation Range Rover
2014
THE WORLD’S FASTEST SUV
Range Rover Sport SVR
2018
CRESTING HEAVEN’S GATE
Range Rover Sport PHEV driving up heavens gate
2020
CELEBRATING
OUR ORIGINS
2020 Range Rover
First Generation Range Rover
LANDMARK MOMENT
FIRST GENERATION
YEAR
1970

WHAT HAPPENED?

The new Range Rover launches on 17 June with a lightweight aluminium V8 engine, permanent 4WD and all-round disc brakes.
In Vogue Range Rover
LANDMARK MOMENT
IN VOGUE
YEAR
1981

WHAT HAPPENED?

Our first factory-produced, limited-edition Range Rover – the ‘In Vogue’ – is produced to critical acclaim.
Second Generation Range Rover
LANDMARK MOMENT
SECOND GENERATION
YEAR
1994

WHAT HAPPENED?

Range Rover (P38a) is launched with a long-wheelbase chassis and re-styled semi-monocoque body, plus upgraded electronic air suspension.
Third Generation Range Rover
LANDMARK MOMENT
THIRD GENERATION
YEAR
2001

WHAT HAPPENED?

Range Rover (L322) is launched with all-round independent air suspension, demonstrated with drive at RAF Kinloss, Skibo and Novar Estate.
2002 Range Rover
LANDMARK MOMENT
A FAMILY OF
HALF A MILLION
YEAR
2002

WHAT HAPPENED?

The 500,000th Range Rover is built at our Solihull production plant in the UK.
Range Rover Sport
LANDMARK MOMENT
RANGE ROVER SPORT
YEAR
2005

WHAT HAPPENED?

Second model line – Range Rover Sport – is launched along with new 4.4-litre V8 and 4.2-litre V8 supercharged petrols.
Fourth Generation Range Rover
LANDMARK MOMENT
FOURTH GENERATION
YEAR
2012

WHAT HAPPENED?

New model is launched on 6 September at the Royal Ballet School, London – the world’s first aluminium SUV.
Range Rover Sport SVR
LANDMARK MOMENT
THE WORLD’S FASTEST SUV
YEAR
2014

WHAT HAPPENED?

Range Rover Sport SVR is launched to become the fastest production SUV of all time.
Range Rover Sport PHEV driving up heavens gate
LANDMARK MOMENT
CRESTING HEAVEN’S GATE
YEAR
2018

WHAT HAPPENED?

Range Rover Sport PHEV becomes the first vehicle to climb the towering 45-degree, 999-step staircase to Heaven’s Gate in China.
2020 Range Rover
LANDMARK MOMENT
CELEBRATING
OUR ORIGINS
YEAR
2020

WHAT HAPPENED?

1,970 vehicles are produced to commemorate the 50th anniversary. Available in original launch colours, including Tuscan Blue.

BORN TO EXPLORE

Range Rover has conquered continents.

DID YOU KNOW?

Four things you never knew about our pioneering SUV.

THE MOVIE STAR

Range Rover has featured in over 1,400 films and TV shows, including five James Bond films: Octopussy (1983), The Living Daylights (1987), Tomorrow Never Dies (1997), Skyfall (2012) and Spectre (2015).

THE FIREFIGHTER

In the 1970s, specially-built six wheel Range Rovers were used as fire trucks. Some of them are still in use today.

THE MUSEUM SHOWPIECE

Soon after its launch in 1970, Range Rover was the first vehicle to be displayed at the Louvre in Paris as an ‘Exemplary work of Industrial Design’.

THE A-LIST CHOICE

Global stars to have owned Range Rover include Her Majesty the Queen, ex-Beatle Paul McCartney, basketball legend Michael Jordan and Hollywood royalty Tom Cruise.

Range Rover, a movie star
The A-List choice
Autoplay Stop

OWN RANGE ROVER

Experience our latest evolutions of first-class Land Rover travel.

RANGE ROVER FIFTY - AVAILABLE NOW

Range Rover Fifty is elevated with unique Satin Auric Atlas detailing and personal touches, such as the handcrafted ‘Fifty’ script on the Commissioning Plaque, together with the text ‘1 of 1970’ – a reminder of this model’s strictly limited run.

  • RANGE ROVER

    Reflecting its unrivalled heritage, Range Rover takes design, comfort and craftsmanship to extraordinary new heights. It’s the pinnacle of refined capability.

  • RANGE ROVER SPORT

    Range Rover Sport truly justifies the ‘S’ in SUV. Taking our model range to another level, it is the most agile, dynamic and responsive Land Rover ever.

  • RANGE ROVER VELAR

    Range Rover Velar leads the way in reductive design. Clean, elegant and distinctive, the vehicle has a striking, contemporary presence. Refined power and effortless elegance combine with exquisite effect in this outstanding example of contemporary automotive design.

  • RANGE ROVER EVOQUE

    The continuation of our design philosophy. With its distinctive coupé-like silhouette, Range Rover Evoque is a compelling successor to the vehicle that captured hearts all over the world.