FAQS

The Defender Awards is a new programme designed to further extend Defender's support of humanitarian and conservation organisations around the world. The brand has worked hand in hand with global partners The Red Cross and Tusk for decades, supporting their tireless work at a global level. This programme will enable Defender to support more, smaller organisations that are embracing the impossible every day.

- Winners of the awards will receive:
  
  - £100k funding (or local country equivalent): £50k in year one and £50k in year two.
  
  - The use of a Defender vehicle for two years.

The Defender Awards is a two-year programme. Each winner will receive support from Defender over a two-year period.

In the first phase of the programme, we are welcoming applications from Australia, France, Germany, Italy, Japan, South Africa, and the United Kingdom.

We will be awarding 7 winners across the participating markets.

In the first phase of the programme, we are welcoming applications from Australia, France, Germany, Italy, Japan, South Africa, and the United Kingdom.

Small registered charities and registered non-profit organisations with an annual income of below £500k (or local currency equivalent) that focus their work on humanitarian and conservation in these countries can apply. There are four categories against which applications can be made: Land, Sea, Wild, Humanity.

Organisations applying must be registered in line with local legislative requirements.

If you reside in a participating country, operate in the humanitarian and conservation field, and have an annual revenue of below £500k, then you are eligible to apply.

The Defender Awards is designed to help small charities and organisations that would not normally be able to benefit from support of this kind. We want to ensure that the project funding, vehicle and mentoring support will make a deep and lasting difference to the successful applicants.

We have used annual revenue as one of the qualifying criteria because it is a useful way to think about the size of an organisation and the resources it has available to pursue its mission.

The competition is free to enter and open to individuals aged 18 or over who are members of small non-profit or charitable organisations. Employees, agents, suppliers of the Promoter, their family members, and individuals benefiting from similar bursaries or associated with competitors in the motor vehicle sector are not eligible.

Entrants must complete the entry form and confirm eligibility. The competition runs from April 2 2025, to June 16 2025, with one entry per participant. Access to a mobile phone, email, computer, video recording device, and internet is required. The Promoter may disqualify entries that do not comply with the terms or spirit of the competition.

The four award categories have been designed to support a breadth of cause-based projects in the humanitarian and conservation space and are aligned to the UN Sustainable Development Goals.

Defenders of the Wild

Protecting endangered and at-risk species. For nearly 20 years, we've supported local charities in their conservation efforts across the UK, protecting threatened species. Our mission is to safeguard all indigenous species, from the Scottish Wildcat to the Red Squirrel, by backing projects dedicated to protecting endangered and at-risk wildlife of all sizes.

Defenders of Humanity

Meeting the needs of vulnerable communities. In 1954, two Series I Land Rovers and a team of nurses provided essential services to remote areas in the UK. Our vehicle’s off-road capabilities ensured that aid reached those in need. Our mission is to help vulnerable communities prepare for, respond to, and recover from crises such as food poverty or flooding. We seek projects that support people during their time of need

Defenders of the Land

Preserving natural habitats and promoting biodiversity. Many landscapes have changed over recent decades. Defender’s mission is to protect and rewild fragile UK landscapes, from rural moorlands to the rugged Scottish Highlands, by supporting projects dedicated to preserving these vital ecosystems. This enables future generations of explorers the opportunity embrace the epic landscapes we enjoy today.

Defenders of the Sea

Safeguarding marine life and coastal areas. Our oceans and coastlines are vital for our planet's survival, offering a backdrop for adventure and exploration. Their future health requires decisive action. Our mission is to tackle challenges affecting sea life and coastal communities, from Thames pollution to North Sea fishing practices. We support projects dedicated to marine species and ecosystems.

The primary focus of the Defenders of the Sea category is on marine ecosystems, including marine species and coastal communities.

Please apply to the category which best aligns with your organisation's work.

Defender is a brand with purpose at its very heart. Working with the Red Cross for 70 years — in the longest-standing humanitarian partnership of its kind — and Tusk for 20 years, we are absolutely committed to our global citizenship mission.

Defender is one of four brands driving forward JLR’s Reimagine strategy, one that is designed to be an exceptional journey of transformation. It lays out a clear vision to create new benchmarks in environmental, societal, and community impact for business. As a global enterprise, JLR is working towards net zero emissions through the decarbonisation of its manufacturing, operations, and supply chain, as well as delivering electric models of all its vehicles by 2030.

Reimagine is about co‑creating with innovators, developing strategic collaborations, and unlocking innovation and electrification across our entire footprint. Working with partners and experts in organisations like Tusk, Red Cross, and our future Defender Award winners is a critical part of delivering this strategy.

Please email: Defawards@jaguarlandrover.com. Please clearly indicate the country in which you wish to apply in the header of the email to help us manage your enquiry quickly. Example: “UK: I need help with my application.”

DEFENDER AWARDS

TERMS AND CONDITIONS

1. By entering into the Competition, you confirm your acceptance and agree to these terms and conditions.

2. You confirm that you accept and acknowledge that, should you be determined the winner of this Competition, you will be required to enter into a separate contractual agreement that stipulates the winner’s rules, in addition to all terms associated with use of the Prize Fund, Vehicle and brand and reputational obligations of any winner (the “Winner’s Agreement”) (which can be made available to any entrant upfront, upon request). Pursuant to clause 40 below, should any winner object to entering into the Winner’s Agreement, the Promoter shall have the right to offer the prize to an alternative entrant.

3. The Competition is promoted and managed by Jaguar Land Rover Automotive PLC (the “Promoter”) a company registered in England and Wales company number 1672070 and whose registered office Abbey Road, Whitley, Coventry, CV3 4LF.

4. These Terms and Conditions apply so far as the law permits so, please read them carefully before entering.

5. These Terms and Conditions shall be governed by and construed in accordance with English law. The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to deal with any dispute or claim that arises out of or in connection with these Terms and Conditions and the Competition.

CAN I ENTER THE COMPETITION?

6. The Competition is free to enter (no purchase necessary).

7. The Competition is open to individuals who:

(a) are members of small registered non-governmental organisations and/or registered charitable organisations with a net annual income of no more than £500,000, driving humanitarian, environmental and conservation impact;

(b) are aged 25 years old or older;

(c) have held a full driving licence for 3 years or more, have no previous disqualifications, a maximum of 9 live penalty points and no single convictions of more than 5 points; and

(d) are residing in UK

throughout the Competition Period and term of the Winner’s Agreement. Proof of age, occupation and drivers' licence eligibility will be required from all entrants.

8. The following individuals will not be eligible to enter the Competition:

(a) employees, agents or suppliers of the Promoter, its retailer network and associated companies or their Family Members. For the avoidance of doubt, “Family Members” means the parents, children, siblings, aunts and uncles, grandparents, grandchildren of an employee, agent or supplier of the Promoter, its retailer network and associated companies; and/or

(b) individuals who are currently benefitting from any similar form of bursary, grant or competition prize fund to that of this Competition; and/or

(c) any employees; independent contractors; agents; associates; volunteers; beneficiaries; sponsorship, bursary or other charitable funding recipients; or ambassadors of competitors of the Promoter (to be determined by, and at the sole discretion of, the Promoter) involved in the manufacture, production, import, distribution or sale (including direct consumer sales platforms new and used) of motor vehicles, clean hydrogen fuel cells, EV evolved technologies and mobility services such as subscription services (the “Brand Sector”).

9. Entrants must have validly completed the entry form.

10. In entering the Competition, you confirm that you are eligible to do so and eligible to claim any prize you may win. It will be the Promoter’s sole decision as to whether any eligibility requirement has or has not been met and the Promoter may require evidence or confirmation from entrants before awarding prizes.

11. The Competition is open from 00:01 (BST) Wednesday 2nd April 2025 and closes at 23:59 (BST) Wednesday 21st May 2025 (the “Closing Date”) inclusive. Entries submitted after the Closing Date are automatically disqualified.

12. Entrants may submit up to 1 (one) valid entry. Any additional entries will not be counted or eligible to win.

13. The Competition will require access to a mobile, an email account, a computer, a video recording device and internet access. These will not be provided by the Promoter.

14. The Promoter reserves the right to disqualify any entry which does not comply with these Terms and Conditions or if an entrant’s conduct is contrary to the spirit or intention of the Competition.

15. No entries from agents, third parties, organised groups or entries automatically generated by computer will be accepted. No bulk entries will be accepted. Each entry is subject to approval by the Promoter. Any entry that is deemed as offensive, inappropriate, obscene, unlawful or otherwise objectionable content or information will not be granted approval and will therefore be excluded from the Competition, subject to the Promoter’s discretion.

16. If, for any reason, a technical interruption equipment failure, telephone failure, network, server, computer hardware or software failure or site failure or postal failure occurs and the Competition is not capable of running as planned or entries are not received or validly submitted or the Prize (as defined below) is disrupted, the Promoter reserves the right to cancel, terminate, modify or suspend the Competition if necessary.

17. The Promoter does not take any responsibility for incomplete entries or entries that are lost, mislaid, damaged or delayed in transit (regardless of cause) and any such entries will not be considered valid. The Promoter will not accept proof of posting or transmission as proof of receipt of entry to the Competition.

18. The Promoter reserves the right to cancel, terminate, modify or suspend the Competition if necessary.

FIRST ROUND

19. To enter, each entrant must visit www.defenderawards.com (the “Website”) and complete the entry form (the “First Round”).

20. Only entries that have been answered in full, completed correctly and submitted will be considered as a valid entry.

21. All valid, eligible entries will be submitted to a third-party screening process for due diligence checks.

SECOND ROUND

22. Entrants who successfully pass the First Round and the third-party screening process (set out in clause 21) will progress to the second round. In the second round, entrants must:

23. Complete a form containing further questions regarding contact details; entrants’ proposed project details; and the impact the Prize (defined below) will have on the entrants’ project and charitable work; and

24. submit 1 (one) entry video describing their project, what they would use the funding for and why they should win the Competition. The Entry Video should be titled “Defender Awards” along with the entrant’s full name (“Entry Video”);

(“Second Round”).

25. Upon submitting the Entry Video, the entrant accepts, acknowledges and confirms that:

25.1. they are eligible to enter the Competition;

25.2. they acknowledge and accept that their name, image and/or Entry Video may be used in association with and for the promotion of the Competition (as set out in these Terms and Conditions);

25.3. the Entry Video must be between 60-90 seconds long, no bigger than 500 MB and in a mp4, mov, webm or m4v format only; and

25.4. their Entry Video must not contain or refer to any third-party brand and must not contain or reference any third-party names, logos, trademarks or use images which are under copyright without the copyright owner’s consent.

26. All valid Entry Videos will be submitted to a third-party screening process to assess entrant’s alignment with the Promoter’s brand values.

THIRD ROUND

27. Successful entrants will be chosen from all valid Second Round entries (and third-party screening process set out in clause 26) by an expert judging panel for their market (the “Finalists”) on Tuesday 19^th August 2025.

28. There will be 8 UK market Finalists in total.

29. Finalists will be contacted within 10 (ten) working days from Tuesday 19^th August 2025 via email and informed that they have been successfully chosen as a Finalist.

30. Finalists’ entries will be automatically progressed to the final round, where winning entries will be selected by a global expert judging panel (“Global Super Panel”).

THE PRIZE

31. 1 (one) winner for the UK market will be selected out of all Finalists submitted to the Global Super Panel, on Tuesday 2nd September 2025 (the “Winner(s)”).

32. Winners (globally) shall be compromised of the following categories: ‘Defenders of the Land’, ‘Defenders of the Sea’, ‘Defenders of the Wild’ and ‘Defenders of Humanity’ (each a “Category” and together the “Categories”). The Winners (and their Category) determined by the Global Super Panel will be final and judges may in their absolute discretion place Winners into a different Category to that stated in Winners’ initial entry.

33. Entrants may only win 1 (one) prize throughout the duration of the Competition.

34. The Winner will be contacted via telephone using the telephone number provided with their Competition entry within 5 (five) working days from Tuesday 2^nd September 2025 and asked to confirm their name, contact details and that they accept the Prize. After such confirmation, the Winners will be provided with the Winner’s Agreement.

35. Pursuant to clause 2 and clause 34, Winners will have 5 (five) working days to review and sign the Winners Agreement from the point of receipt. Should any Winner fail to enter into the Winner’s Agreement by this time, the Promoter shall have the right to offer the Prize to the next eligible Finallist.

36. The Winner may be announced by the Promoter in:

(a) (solely at the discretion of the Promoter and subject to the Promoter holding the event) the ‘Defender Awards’ global event which will be held at a location and on a date to be determined by the Promoter and which Winners may be required to attend in person. Winner’s must therefore ensure that they posses a valid passport in order to travel to the event. Subject to the Promoter’s travel and expense policy, the Promoter will confirm in writing to the Winner, any and all reasonable expenses the Promoter shall cover in relation to travel, accommodation, and limited food and beverages as a result of the Winner’s attendance to the ‘Defender Awards’ global event; and

(b) a press release and/or social media post(s) on the Promoter’s owned social channels.

37. It is the responsibility of each entrant to ensure that the contact details provided through the website are accurate for notification of any Prize won by the Winner.

38. The Winner will win the Prize. There is 1 (one) Prize available to be won in total per Winner. The Prize is for the Winner to receive:

38.1. A grant bursary of £100,000 (one hundred thousand pounds sterling) (excluding VAT) to be used toward the Winner’s charitable work during the Competition and term of the Winner’s Agreement; and shall be provided in the following instalments:

(a) For year one: £50,000 (fifty thousand pounds sterling) (excluding VAT) to be paid by 5^th April 2026; and

(b) For year two: £50,000 (fifty thousand pounds sterling) (excluding VAT) to be paid by 5^th April 2027

(the “Prize Fund”); and

38.2. Provision of 1 (one) Defender (of such model and specification to be determined by the Promoter) for use by the Winners solely in support of the Winner’s charitable work and subject to the terms of the Winner’s Agreement (the “Vehicle”).

39. There are no cash or credit alternative prizes, and the Prize is non-transferable and non-negotiable. The Prize may not be claimed by a third party on your behalf.

40. If the Promoter subsequently discovers the Winner is ineligible or the Winner has breached these Terms and Conditions or the terms of the Winner’s Agreement (available to entrants upfront, upon request) or foul play or unethical conduct is suspected under these Terms and Conditions then the Promoter reserves the right to not award the Prize and another entrant will be selected at random as the Winner.

41. If the Prize offered is unavailable, cancelled or suspended due to circumstances beyond the control of the Promoter, the Promoter will not be able to offer an alternative and will not owe any further liability to the Winners. The Winners will not be entitled to any monetary equivalent or compensation for costs or expenses incurred or suffered in connection with taking up the Prize.

42. Winners accept that the Prize could be cancelled or suspended for any reason whatsoever beyond the control of the Promoter.

43. In the event that any Winner is unable to take up the Prize for any reason they must notify the Promoter immediately. In this circumstance, the Promoter reserves the right to offer the Prize to another entrant. The Promoter does not accept any responsibility if a Winner is not able to take up the Prize.

44. The Winners acknowledge and agree that the Promoter will not be responsible for any costs and/or expenses (subject to clause 36 (a)) of taking up the Prize.

45. In all circumstances, the Promoter's decision is final and no correspondence will be entered into.

46. The Winners shall not, at any point during the Competition or while using the Prize, display or publicize any political slogans or homophobic language, images of a lewd or explicitly sexual nature, images containing logos of competitors and overt brand sponsorship or anything else deemed to be ambush marketing or an abuse of the Promoter, content which is defamatory, obscene, illegal, vulgar, offensive or otherwise unsuitable or infringes others’ rights (including intellectual property rights) or reflects negatively upon the Promoter. Each entrant agrees and acknowledges that any breach of this clause will cause significant damage and loss to the Promoter.

LIABILITIES

47. Neither the Promoter, Jaguar Land Rover Limited, nor its affiliates, agents, officers or employees will be liable (to the extent permitted by law) for any loss or damage arising out of organising or holding this Competition or as a result of an entrant's participation in it, participation in any of the activities or as a result of a Winner winning, participating in, collecting or enjoying the Prize and/or the Competition, or if the Competition does not run as planned. This paragraph does not seek to exclude the liability of any party listed in this paragraph for (a) death or personal injury caused by their negligence, (b) fraud or fraudulent misrepresentation, and/or (c) any other matter for which it would be unlawful for them to exclude or attempt to exclude their liability. Your statutory rights are not affected.

48. The Promoter may change these Terms and Conditions or cancel the Competition at their absolute discretion and without incurring liability as a result unless the Prize has been awarded.

USE OF PERSONAL DATA

49. By entering this Competition, you (as an entrant, Finalist and/or Winner) understand that the Promoter (and its agents, contractors and group members on its behalf) may process, store, distribute and/or use the information (including personal data) you provide in your Competition entry and in the process of entering:

(a) To enable them to administer your entry in the Competition, including deciding whether it accords with these Terms and Conditions;

(b) To notify you if you are a Winner. Where you are a Winner you agree that the Promoter may announce or make available on request your name and county/town and winning entry unless you object to the Promoters doing so or request that the amount of personal information announced or made available is reduced by the Promoters, in accordance with Clause 51; and

50. Entrants’ name and contact information used for the purpose of this Competition shall be retained for a period of 5 months from the selection of Winners. Winners’ name and contact information used for the purpose of this Competition shall be retained for a period of 2 (two) years and 6 (six) months from the selection of Winners.

51. Should any Winner object to their name and county/town of residence being announced or made available upon request by the Promoters, they should contact defawards@jaguarlandrover.com. The Promoter will not announce or make available the personal information of any Winners who have objected. The Promoter may, however, need to provide such data for any lawful or regulatory purposes to a regulator.

52. Data will be handled in accordance with (i) any data protection legislation from time to time in force in the UK including the Data Protection Act 2018 or any successor legislation; and (ii) for so long as and to the extent that the law of the EU has legal effect in the UK, the General Data Protection Regulation ((EU) 2016/679), and any other directly applicable EU regulation relating to privacy.

53. For more information on how data is handled by JLR, please view the Promoter’s privacy policy https://www.jaguarlandrover.com/privacy.

CONTACT DETAILS

54. To find out the name and country of the Winner(s) please send your request to defawards@jaguarlandrover.com.

55. If you have any other questions about the Competition, please send your question by email to defawards@jaguarlandrover.com before the Competition ends.

56. If you have any questions about how your data is being handled, please contact defawards@jaguarlandrover.com.

PLEASE NOTE

FAQS

TERMS AND CONDITIONS