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LAND ROVER BRINGS FIRST SNOW TO LONDON WITH HIBERNOT SNOW DAY

Singer and Strictly Come Dancing star Pixie Lott turned Snow Fairy last weekend as she joined excited families celebrating a surprise overnight 'snowfall' at Alexandra Palace Park in North London.  The heavy snow is the first to be seen in London so far this winter and the first time the capital has witnessed such conditions since 2009.

Land Rover created a pop-up winter wonderland at Alexandra Palace Park overnight to create the perfect landscape for a day of snow-filled fun. Pixie enjoyed a morning of snowball fights and sledging, with hundreds of people across London joining in the excitement.

The pop-up snowy wonderland was created as part of Land Rover UK's winter Hibernot campaign, aimed at encouraging people to embrace the great outdoors. The Hibernot hub, www.hibernot.co.uk features over 300 recommended activities all over the UK for families and individuals to enjoy and explore.

Land Rover UK ambassador Pixie said: "Finally we have snow in London! This is definitely my favourite time of year.  I love getting dressed up in lots of layers and heading out for long walks and bike rides."

Land Rover Marketing Director, Laura Schwab, says: "Land Rover is synonymous with family adventure and this year we're taking Hibernot to the next level. With a whole host of new, fun and exhilarating activities and ideas, what better way to start the New Year with some outdoor snow fun! Wintertime can be full of excitement and possibility, let's grab it with both hands and get out there!"

© JAGUAR LAND ROVER LIMITED 2019

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.

The figures provided are NEDCeq calculated from official manufacturer’s WLTP tests in accordance with EU legislation. For comparison purposes only. Real world figures may differ. CO2 and fuel economy figures may vary according to wheel fitment and optional extras fitted. NEDCeq are figures calculated using a Government formula from WLTP figures equivalent to what they would have been under the old NEDC test. The correct tax treatment can then be applied.

The figures provided are WLTP. WLTP is the new official EU test used to calculate standardised fuel consumption and CO2 figures for passenger cars. It measures fuel, energy consumption, range and emissions. This is designed to provide figures closer to real-world driving behaviour. It tests vehicles with optional equipment and with a more demanding test procedure and driving profile.

TEL (Test Energy Low) and TEH (Test Energy High) figures are shown as a range under WLTP testing measures. TEL refers to the lowest/most economical figures (with the lightest set of options). TEH refers to the highest/least economical figures (with the heaviest set of options). WLTP legislation dictates that where there is <5g CO2 variance between TEL and TEH, only the TEH is declared.