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  • 15 Help For Heroes servicemen get the full Land Rover Experience, hosted by Jaguar Land Rover and Motorsport Endeavour 

  • The servicemen took part in an off-road experience, driving through the 'Jungle Track' and 'Adventure Zone' at the Jaguar Land Rover site in Solihull followed by a tour of the manufacturing plant 

  • The servicemen were joined by the Land Rover-sponsored Race2Recovery team of injured servicemen who have just returned from conquering the world's toughest rally, the Dakar

Solihull, 5 February 2014 - Today Jaguar Land Rover welcomed 15 servicemen from Help for Heroes at Land Rover Experience, Solihull. The guests were put through their paces, off-roading across the 15 acre test track in the heart of the Solihull. They were then taken on a tour of the manufacturing facility to see award winning vehicles such as the Range Rover Sport being made. The event was arranged via Motorsport Endeavour, whose objective is to help rebuild the confidence of service and ex-service personnel in mind and body. 

Land Rover Experience Help For Heroes

Driving in Range Rover and Land Rover Discovery product, the team made their way across the Jungle Track and Adventure Zone including a 45 degree downhill slope and tipping bridge - all designed to showcase Land Rover's legendary all-terrain capabilities. Injured service personnel Clive Smith said "Today has been a fantastic experience learning some off-road techniques and meeting other motorsport enthusiasts who have also overcome life threatening injuries to continue their passion for driving and motorsports." 

Ben Gott from the Race2Recovery team who recently completed the 2014 Dakar Rally known as 'the world's toughest race' said: "Land Rover has sponsored us for the last couple of years where we made history in 2013 by becoming the first ever disabled team to finish the 9,000 km Dakar Rally. Race2Recovery operates under the motto of "Beyond Injury, Achieving the Extraordinary" and allows us to realise our ambition of completing world-renowned challenges while raising money for charities including Help for Heroes." 

  • Jaguar Land Rover has been named Responsible Business of the Year by Business in the Community (BITC) 

  • The Solihull plant makes Range Rover, Range Rover Sport, Discovery and Defender vehicles Solihull has been the home of Land Rover for 65 years 

  • The Land Rover Experience this year celebrates its 25th anniversary 

  • Motorsport Endeavour was set up by founder Graham Raphael, an avid driver and motorsport enthusiast who found himself paralysed with a broken neck in 1976 following a swimming pool accident. He then set up this charity to help the recovery of service personnel damaged in mind or body 


Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.

The figures provided are NEDCeq calculated from official manufacturer’s WLTP tests in accordance with EU legislation. For comparison purposes only. Real world figures may differ. CO2 and fuel economy figures may vary according to wheel fitment and optional extras fitted. NEDCeq are figures calculated using a Government formula from WLTP figures equivalent to what they would have been under the old NEDC test. The correct tax treatment can then be applied.

The figures provided are WLTP. WLTP is the new official EU test used to calculate standardised fuel consumption and CO2 figures for passenger cars. It measures fuel, energy consumption, range and emissions. This is designed to provide figures closer to real-world driving behaviour. It tests vehicles with optional equipment and with a more demanding test procedure and driving profile.

TEL (Test Energy Low) and TEH (Test Energy High) figures are shown as a range under WLTP testing measures. TEL refers to the lowest/most economical figures (with the lightest set of options). TEH refers to the highest/least economical figures (with the heaviest set of options). WLTP legislation dictates that where there is <5g CO2 variance between TEL and TEH, only the TEH is declared.