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Land Rover has confirmed that Bear Grylls’ next adventure will be his ultimate yet - travelling to space.

Following his recent British television interview with Piers Morgan, which resulted in Bear being the hottest trending topic on social media, Land Rover confirmed that the extreme adventurer will go beyond the final frontier as part of his global ambassador role for the British brand.

Land Rover are funding Bear's latest adventure by giving him a Virgin Galactic ticket to space, made possible by the partnership between the two companies. He will join the pioneering group of more than 700 Virgin Galactic Future Astronauts, including other high profile names, from around the world who have all reserved tickets to experience the magic of space for themselves.

Talking to the eponymous host, Bear revealed that his trip to space is one of the only adventures to cause his wife concern revealing that it had required some "gentle persuasion" to convince her that he fully intended to return.

Bear recently helped launch Land Rover's 'Galactic Discovery' competition - giving four friends a truly once-in-a-lifetime chance to win a trip to space. Worth over $1million, the top prize will see the winners take a one-week trip to the US, where they will undergo three days of training and preparation at Spaceport America in New Mexico. They will then share the same experience as Bear as they take a Mach 3.5 ride to space in Virgin Galactic's SpaceShipTwo, enjoying out of seat zero gravity and life changing views of planet Earth.

Says Bear, “This prize really is the ultimate adventure of a lifetime. I’ve stood on top of Mount Everest and looked up at the black above me, thinking ‘there’s only one place higher to go now’. As humans, it is in our DNA to go where people have never been before, and now four friends have the opportunity to do that.”

Exclusive details of the prize can be found in the ‘Winner Experience’ video here - http://www.landrover.com/gotospace


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