COOKIE POLICY

Land Rover would like to use cookies to store information on your computer to improve our website and to enable us to advertise to you those products and services which we believe may be of interest to you. One of the cookies we use is essential for parts of the site to work and has already been sent. You may delete and block all cookies from this site but some elements may not work correctly. To find out more about online behavioural advertising or about the cookies we use and how to delete them, please refer to our Privacy Policy. By closing, you're agreeing to cookies being used in line with our Cookie Policy.

BROWSER UPGRADE

We've detected you're not using the most up-to-date version of your browser. By upgrading to the latest version of Internet Explorer you'll see and be able to use this site in the way we intended and your general internet browsing will be more secure as it will have been upgraded to take into account the latest security standards.

UPGRADE YOUR BROWSER

ALL-STAR PARADE WELCOMES JAGUAR TO THE HOME OF LAND ROVER

A stunning procession of classic and iconic Jaguar and Land Rover models has kicked off the celebration of the opening of the newly upgraded Solihull plant and welcoming Jaguar production to the traditional home of Land Rover where the new XE saloon is now being made.

The 40 car parade was led by legendary British racing driver Sir Stirling Moss OBE in a Jaguar XK120 alongside Solihull Operations Director, Alan Volkaerts. They were joined by renowned Jaguar test driver, Norman Dewis OBE, well-known TV presenter – and Jaguar Land Rover aficionado - Quentin Willson, plus many other VIP guests and Jaguar Land Rover employees.

Models from Jaguar’s illustrious 80-year history such as Jaguar’s SS1 Tourer, XK120, and E-Type were lined up with the XE in a circuit of the new £500 million pound facility. They were joined by Land Rover’s finest in the form of a Series l, 101 Forward Control and the newly launched Range Rover Sport SVR, marking the historic opening of this state of the art facility and the commencement of the first Jaguar to be made at the ‘home of Land Rover’.

John Edwards, Managing Director of Jaguar Land Rover Special Operations commented: ”It's wonderful to see great cars from both Jaguar and Land Rover's heritage helping us to celebrate the exciting new future at Solihull. Even more so when they are being joined by the future classics currently being made here such as the Jaguar XE.”

Sir Stirling Moss said: “Cars like the Jaguar XK120 and E-type look as wonderful today as they did when they were new and it's brilliant that they are here, taking part in the celebration of a great new chapter in Jaguar's illustrious history.”

The arrival of the XE at the Solihull manufacturing plant is significant for both the Jaguar and Land Rover brands. Renowned for producing some of the world’s most distinguishable saloon cars in history, the advent of XE production at Solihull marks a key milestone for Jaguar, this year celebrating its 80th birthday. For Land Rover, welcoming the Jaguar brand to its home is the latest in a string of significant developments, which have seen the site undergo a spectacular transformation in just five years.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.