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The Born Free Foundation is on the front line of conservation and wild animal welfare and to get us to that front line we rely on Land Rovers.

Will Travers OBE President of the Born Free Foundation

THE BORN FREE FOUNDATION

Land Rover first started working in partnership with Born Free in 2002, and we are committed to continuing to provide the Foundation with practical help by supplying vehicles as well as project support, reflecting our integrated approach to building global sustainability.

The origin of Land Rover's historic association with Born Free goes back to the beginning where Land Rovers were featured in the classic 1966 wildlife film Born Free, starring the Foundation's founders, Virginia McKenna and Bill Travers. The requirement was then as it is now to rely on the Land Rover vehicles to reach the wildlife in the most remote of locations.

Wildlife conservation: A Defender used by the Born Free Foundation.

Land Rover first started working in partnership with Born Free in 2002, and we are committed to continuing to provide the Foundation with practical help by supplying vehicles as well as project support for the next five years, reflecting our integrated approach to building global sustainability.

The new partnership will see Land Rover vehicles deployed by the Born Free Foundation in Kenya, Ethiopia, India and South Africa where they support the charity's vital field work. Additional support will assist conservation and wild animal welfare initiatives in other parts of Africa and southern Asia while in the UK, where the charity is based, Born Free Land Rovers assist with logistical support and charity ambassador duties.

Will Travers OBE, President of the Born Free Foundation, said: "The Born Free Foundation is on the front line of conservation and wild animal welfare and to get us to that front line we rely on Land Rovers. It is essential not only that we can get in to some truly challenging locations but that we can successfully carry out our mission and get out. Safety, security and reliability are paramount."

Over the last 12 years the Born Free Foundation has had a wonderful partnership with Land Rover which delivers funding for our projects across the world.

Claudio Sillero Head of Conservation, Born Free Foundation



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© JAGUAR LAND ROVER LIMITED 2019

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.

The figures provided are NEDCeq calculated from official manufacturer’s WLTP tests in accordance with EU legislation. For comparison purposes only. Real world figures may differ. CO2 and fuel economy figures may vary according to wheel fitment and optional extras fitted. NEDCeq are figures calculated using a Government formula from WLTP figures equivalent to what they would have been under the old NEDC test. The correct tax treatment can then be applied.

The figures provided are WLTP. WLTP is the new official EU test used to calculate standardised fuel consumption and CO2 figures for passenger cars. It measures fuel, energy consumption, range and emissions. This is designed to provide figures closer to real-world driving behaviour. It tests vehicles with optional equipment and with a more demanding test procedure and driving profile.

TEL (Test Energy Low) and TEH (Test Energy High) figures are shown as a range under WLTP testing measures. TEL refers to the lowest/most economical figures (with the lightest set of options). TEH refers to the highest/least economical figures (with the heaviest set of options). WLTP legislation dictates that where there is <5g CO2 variance between TEL and TEH, only the TEH is declared.