SERIES I, CHAPTER II
From day one, our vehicles have helped map the world, discovering territories no one knew existed. Land Rover Reborn gives you the chance to own one of our original explorers – a fully-restored Land Rover Series I. We’re going above and beyond to restore original Series Is, handpicked from across the globe for their authenticity. Each classic comes with a 12-month warranty – and a lifetime of history.
FOREVER YOUNG: THE STORY OF “CAR ZERO”
After a life well-lived in Queensland, our show vehicle, nicknamed “Car Zero”, has returned to its home in Solihull. Having spent the majority of its life farming acres of land, it understandably fell into disrepair. But the Series I’s spirit will never rust. We’ve restored “Car Zero” back to its original glory, using all the original techniques, and all the original processes to ensure the Series I’s story is far from over – it’s only just getting started.
DETAILS MAKE THE DIFFERENCE
No Series I is the same – each has lived a different life, in a different part of the world. Reborn ensures that this is no ordinary restoration – whether it’s an 80” or 86” model, we retain each vehicle’s authenticity and uniqueness.
EXAMINATION
Before we begin any work, we take each individual vehicle through an in-depth examination, uncovering exactly what needs to be restored – performing a physical check against the original build specifications.
BODY PREPARATION
Next, we dismantle the vehicle and restore its panels. Again, in order to preserve its unique personality, the panels are painted by the Land Rover Classic approved Bodyshop, in the five original period colours – Light Green, Bronze Green, Royal Air Force Blue, Dove Grey and Poppy Red.
EXTERIOR
We strip, refinish and retain as many original parts as possible, renewing them only when absolutely necessary. Reborn aims to continue the Series I’s story, not rewrite it.
INTERIOR
We then take a look at the Series I’s interior, stripping back the seats to their bare frames, and re-covering them in the customer’s choice of period material.
MECHANICAL SYSTEMS
We strip and rebuild each Series I engine at our Power Train Department. Once its legendary heart is beating again, our 12-month or 12,000-mile manufacturer warranty ensures it will keep going for a long time to come.
FIXINGS AND FINISHES
It’s important to retain each vehicle’s authenticity and character, even in the littlest of details. With this in mind, we ensure all components are refinished to the vehicle’s original cosmetic specification. Once our work has ended, Series I’s next chapter begins…
ADVERTISING REBORN
It isn't just the original Series I vehicles that we've resurrected.
OWN A PART OF HISTORY
If you’d like to write the next chapter of a Series I Reborn, get in touch and a member of our team will be happy to help. Alternatively, drop us a line and we’ll call you back at a time that’s convenient to you.
BEHIND THE SCENES TOURS
LAND ROVER REBORN TOUR
Land Rover’s dating back to the 1940's continue to be driven and enjoyed both on and off-road, supported by the introduction of Land Rover’s Classic Workshop. Visitors can now admire the full capability of the Classic Workshop at Solihull, where skilled technicians carefully restore cherished Land Rovers to their former glory.
The Defender Celebration exhibit has been relocated alongside the Classic Workshop, offering visitors an insight into 1940's production and the many fascinating stories of the 1948 Series 1 to present day Defender.
£29 per person
LAND ROVER REBORN TOUR AND EXPERIENCE DRIVE
Land Rover’s dating back to the 1940's continue to be driven and enjoyed both on and off-road, supported by the introduction of Land Rover’s Classic Workshop. Visitors can now admire the full capability of the Classic Workshop at Solihull, where skilled technicians carefully restore cherished Land Rovers to their former glory.
Guests will also have the opportunity to experience a piece of history for themselves by getting behind the wheel of this iconic Defender and putting it through its paces on the legendary off-road tracks here at Land Rover Experience Solihull.
£150 per person