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    The Land Rover colour palette now offers myriad options, including the truly bespoke

    • Colour is hugely important to consumers, from purchasing a tie to selecting a new vehicle.

      Aside from practical considerations, the choice of colour is influenced by all manner of factors: the personality of the purchaser; the vagaries of fashion; and the customer’s cultural background.

      A Range Rover SVAutobiography with Ivory and Dark Cherry interior

      In South America, for example, red is the colour of success, in Europe it is more likely to signify love, while in China it signifies luck. Staying with China, yellow is considered the colour of royalty, whereas in many Western countries, it signifies fun and happiness.

      Then there are colours that have always had a special significance. A good example is blue, which has had significant importance throughout the ages – dating back to 4,500BC in Mesopotamia. These days, deeper blue shades are linked to royalty and premium brands.

      Customer choice is increasing all the time, and new pigment and application technologies allow a much broader range of exterior colours to be offered.

      Land Rover has been researching and developing colours since the company started making vehicles 65 years ago, and now the team at the design centre in England uses intensive research and expertise in extending choice and predicting the colours customers will be demanding in years to come.

      “Inspiration can come from anywhere – a sweet wrapper, bottle top, watch or even a building can all provide the spark for the design team to start developing new colours,” says Land Rover’s principal colour designer, Mel McWhirter.

  2. "Inspiration can come from anywhere – a bottle top, watch or building can provide the spark to start developing new colours"

    • Land Rover’s colour palette has changed dramatically in the years since that first vehicle was launched. The legendary Huey (so-called because of its HUE 166 number plate) was painted the kind of green that pointed to its military inspiration. Since then, Land Rover vehicles have appeared in a huge number of colours and the current palette ranges across the spectrum, in both metallic and non-metallic finishes.

      The Land Rover colour palette

      “Land Rover has traditionally named its colours geographically, after places, regions, towns and bodies of water. Blues are named after oceans or rivers, oranges and yellows after deserts. One of the latest is Corris Grey, named after a slate-mining area in Wales,” says Mel.

      Currently there are over 45 exterior colour finishes available across the Land Rover vehicle range, not forgetting the extensive choice of interior colour options and combinations. And that’s not all. For customers who desire a truly individual experience, Land Rover’s Engineered To Order division can offer almost any colour imaginable as a bespoke exterior finish.

      So, should you wish to match your all-new Range Rover Sport to your favourite suit, your Discovery to a field of lavender or your Defender to a glass of Château Petrus, the choice is yours.




      Inspired by the desert in Phoenix, Arizona, Phoenix Orange is the signature colour for New Range Rover Evoque Convertible. With striking lines defined by its Ebony Z-folding roof, it's the world's first premium compact convertible SUV.


      Discovery Graphite is a contemporary take on a classic. Urbane and stylish, it's ready for the most demanding drives. Available in a choice of colours, from Loire Blue to Waitomo Grey - a reference to stunning caves in New Zealand - Discovery Graphite truly looks the part.


      Defender Celebration Series consists of three limited-edition vehicles inspired by its legacy. Defender Heritage is finished in Grasmere Green, based on RAF surplus paint used for Series I. Defender Adventure references the G4 Challenges with the option of Tangiers Orange. Defender Autobiography comes in a range of 7 premium colourways.


Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.

The figures provided are NEDCeq calculated from official manufacturer’s WLTP tests in accordance with EU legislation. For comparison purposes only. Real world figures may differ. CO2 and fuel economy figures may vary according to wheel fitment and optional extras fitted. NEDCeq are figures calculated using a Government formula from WLTP figures equivalent to what they would have been under the old NEDC test. The correct tax treatment can then be applied.

The figures provided are WLTP. WLTP is the new official EU test used to calculate standardised fuel consumption and CO2 figures for passenger cars. It measures fuel, energy consumption, range and emissions. This is designed to provide figures closer to real-world driving behaviour. It tests vehicles with optional equipment and with a more demanding test procedure and driving profile.

TEL (Test Energy Low) and TEH (Test Energy High) figures are shown as a range under WLTP testing measures. TEL refers to the lowest/most economical figures (with the lightest set of options). TEH refers to the highest/least economical figures (with the heaviest set of options). WLTP legislation dictates that where there is <5g CO2 variance between TEL and TEH, only the TEH is declared.