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    • Posted: 15/10/18

      Land Rover continued its 70th birthday celebrations in style at this year’s Paris Motor Show, showcasing vehicles from its legendary past, market-leading present and cutting-edge future.

      The seminal Mondial De L’Auto Paris Motor Show took place between the 4th and 14th of October, welcoming visitors and journalists from across the world to witness the latest innovations and creative concepts in the automotive industry at France’s largest exhibition park, the Paris Expo Porte de Versailles.

      Taking its rightful place in the exhibition hall was the Land Rover stand where attendees had the opportunity to get up close and personal with some of our most ground-breaking vehicles encapsulating Land Rover’s trademark capability, design and spirit of adventure.


      As a fitting testament to 70 years of Land Rover capability, a pioneering Emergency Response Discovery, engineered exclusively in partnership with The Red Cross, made its debut at this year’s Paris Motor Show.

      This bespoke model, based on a 258PS 3.0-litre TD6 Land Rover Discovery, has been custom built by our Special Vehicle Operations division, fine-tuned over 18 months to operate as a mobile nerve centre for disaster and emergency rescue operations with the Austrian Red Cross.

      The Austrian Red Cross provides 24/7 emergency and rescue services covering mountainous and remote territories nationwide, and typically handles millions of call outs each year.

      Currently on rescue operations inaccessible by road, the team rely wholly on specially-trained dogs to locate missing persons, but the Emergency Response Discovery will enable emergency crews to react quicker and go further than ever before, thanks to an advanced drone which provides eyes in the sky, and all-terrain capability with automatic terrain response and 900mm wading ability, designed to take on some of the world’s harshest conditions.

      Land Rover ambassador and adventurer Ed Stafford put the Emergency Response Discovery to the test.

      State-of-the art technology incorporated into the vehicle includes:

      • An advanced eight-rotor drone
      • A long-range thermal imaging camera fitted to the drone, capable of spotting a person from 440m and vehicles at almost 1,000m.
      • Four radio antennae
      • 360-degree lighting
      • A unique integrated carbon fibre loadspace Command Centre, enabling Red Cross operatives to co-ordinate emergency responses as soon as they reach the scene of an emergency, day or night.

      The Emergency Response Discovery entered active service in September and will transform the way the Austrian Red Cross conducts rescue operations. Dr Jemilah Mahmood, Under Secretary General for Partnerships at the International Federation of Red Cross and Red Crescent Societies (IFRC) said: “We are grateful for Land Rover’s generous support over the past six decades. The Discovery Emergency Response Vehicle is yet another result of our strong global partnership that brings together the best expertise of the Red Cross and Land Rover in one unique vehicle.”

      Dr Mahmood added: “We are proud to be working with Land Rover to build resilience in communities around the world in the face of natural disasters such as monsoons, flooding and earthquakes.”

      Since 1954, Land Rover has donated more than 120 vehicles to the Red Cross, helping the organisation improve the lives of vulnerable communities across the globe.


      From the beginning, Land Rovers have helped map the world and discover unchartered territories; and the team at Land Rover Classic, inspired by that very spirit, have embarked on explorations of their own in locating original Land Rover Series I vehicles across the globe to restore them to their former glory.

      The 'Reborn' initiative features a selection of Series I vehicles, handpicked for their authenticity and completely restored to the brand’s original 1948 factory specifications. Painstaking craftsmanship and original methods are used to breathe new life into these iconic originals, offering prospective customers the unique opportunity to purchase an original and highly collectable Series I from Land Rover Classic.

      One of the ‘Reborn’ specimens took to the stand at the Paris Motor Show where attendees could examine the authentic period finishes and artisanal restoration in greater detail.

      Go behind the scenes to witness the transformation of a Reborn Series I back to its original beauty.

      Customers are able to follow the restoration of their cherished Series I from start to finish at the Classic workshop, which includes the re-covering of seats with a choice of period material; and the finishing of paintwork by the Land Rover Classic approved bodyshop in the five original period colours: Light Green, Bronze Green, Royal Air Force Blue, Dove Grey and Poppy Red.

      Tim Hannig, Director of Jaguar Land Rover Classic said Reborn allows more people than ever to own a piece of automotive history: “The Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectable automotive icon and showcases Land Rover Classic’s expertise in restoring and maintaining our loyal customers’ prized Land Rovers.”


      Engineering innovations have led to a whole new era of Range Rover luxury, and the Range Rover P400e PHEV is a vehicle that delivers on these distinctive qualities, combined with the efficiencies and performance credentials of Plug-In Hybrid Electric technology.

      Featuring on the Paris Motor Show turntable, press and visitors of the show also had the opportunity to put the refined performance of Range Rover PHEV to the test, with a one hour test drive at the Mondial Paris test centre.

      Range Rover PHEV combines our lightweight Ingenium engine with an electric motor and a 13 kWh-capacity battery to deliver up to 30-miles of fully-electric range from a full battery charge*. In Parallel Hybrid mode, CO2 emissions are as low as 71 grams per kilometre*.

      Promising a seamless transition between the petrol engine and electric motor, a driver can switch between the default Parallel Hybrid mode which combines a petrol and electric drive, and the full Electric Vehicle (EV) mode**, enabling owners to enjoy the benefits of electrification with the legendary capabilities of Range Rover.

      Vehicle Line Director, Nick Collins, agreed that Range Rover PHEV takes our luxury SUV to ‘new heights’: “The new PHEV powertrain isn’t simply a no-compromise solution – it builds on the traditions of our flagship SUV and delivers heightened refinement and comfort with impressive performance and efficiency.”

      *Figures relate to the Range Rover Sport 2.0L P400e 404HP Petrol Automatic.

      Official NEDC Equivalent (NEDCeq) Fuel Consumption for the Range Rover and Range Rover Sport PHEV range in mpg (l/100km): Combined 88.3-91.1 (3.2-3.1). CO2 Emissions 72-71g/km. The figures provided are NEDCeq calculated from official manufacturer’s WLTP tests in accordance with EU legislation. For comparison purposes only. Real world figures may differ. CO2 and fuel economy figures may vary according to wheel fitment and optional extras fitted.

      **Parallel Hybrid mode will be automatically re-engaged should the driver require more power and torque than is available, or the battery charge drops to an insufficient level to maintain progress. Rear loadspace is reduced on PHEV models, please contact your local Land Rover Retailer for more information.
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