Land Rover would like to use cookies to store information on your computer to improve our website and to enable us to advertise to you those products and services which we believe may be of interest to you. One of the cookies we use is essential for parts of the site to work and has already been sent. You may delete and block all cookies from this site but some elements may not work correctly. To find out more about online behavioural advertising or about the cookies we use and how to delete them, please refer to our Privacy Policy. By closing, you're agreeing to cookies being used in line with our Cookie Policy.


We've detected you're not using the most up-to-date version of your browser. By upgrading to the latest version of Internet Explorer you'll see and be able to use this site in the way we intended and your general internet browsing will be more secure as it will have been upgraded to take into account the latest security standards.


    Foodies from across the country go beyond their usual rituals to taste Simon Rogan’s latest menu at Land Rover’s unique winter-inspired drive-through.

    • A drive-through restaurant manned by one of Britain’s leading chefs is not something you experience every day. Especially when it’s perched atop a frost-speckled East Sussex Marilyn in the middle of winter. Hibernate? No chance.

      Such is the nature of Land Rover’s #Hibernot campaign, which, for the past three years, has pushed its owners and admirers to embrace all things winter – and this year, in their efforts to again get us out into the great yet glacial outdoors, they’re appealing to our palates.

      Making our way up to The #Hibernot Drive-Through.
      Temperatures fell to -5 on the day, despite the sun’s welcome presence.

      Land Rover believes that winter tastes rather great and to demonstrate, they’ve enlisted the talents of Simon Rogan: champion of seasonal and local produce, foraging evangelist and celebrated proprietor of Cumbria’s two Michelin-star rated L’Enclume restaurant.

      “You need to improvise, adapt and overcome the elements when picking the right ingredients in winter.”

      Land Rover also suggested that we make our way in a suitable vehicle. Subsequently, we find ourselves behind the wheel of a brand new 2017 Range Rover. As expected with such a vehicle, the south-bound motorways and A-roads segue seamlessly into the rutted dirt track and steep incline up to The #Hibernot Drive-Through. Our passage is aided off-road by the vehicle’s Terrain Response 2 system, which allows the vehicle to decide on how best to approach the uncertain footings.

      Squinting through the low-lying glare of a perfect winter’s afternoon, we spot the fleeting eatery. It’s an imposing, modernist edifice of black wood and glass, made even more striking by its isolation against the ice blue sky.

      At the drive-through window, we’re handed a tasting box, before being instructed to park amongst a parade of Range Rovers. The dining room is already packed to the rafters with enthusiastic foodies, all here to sample Rogan’s menu, which has been crafted to showcase the surprising diversity of winter fare...

    • So, let’s start with the fast food box, served up take-out style but refined to a level you’d expect of Rogan. The Berkswell Slider, Rogan’s take on the beef burger, tastes like meat but its main ingredient is cheese made from unpasteurised ewes' milk. Muddled yet dazzled, we sample the accompanying deep-fried crispy potatoes in onion ashes and confit chicken puff, before washing it all down with a hearty swig of Rogan’s own sarsaparilla soda.

      If we’d been sent home there and then (ideally with another fast food box under our arms), we would have been more than happy. But all of a sudden, the tables are cleared and the culinary adventure continues. For starters, Rogan personally serves the beetroot broth, introducing the origins of the ingredients and talking up his love of winter’s pantry.

      “We wanted to demonstrate that we can deal with all possibilities in all conditions at any time.”

      The mains (apportioned to Land, Sea and Earth) appear soon after. Land, our chosen main, is represented with Beef Shorthorn, creamed potatoes, leeks and horseradish gel. The beef, dry-aged over 90 days and briefly wafted past a huge oval ceramic barbeque, takes tender to a divine level, while the buttery potatoes and charred leeks proffer further comfort and sweetness.

    • Between courses, I spy Rogan perusing the room and monitoring the reactions of his guests. I make a beeline for the acclaimed chef and ask him to elaborate on his choice of menu.

      “I’ve used seasonal British ingredients, most of them generated from our farm in Cartmel - and produce grown locally to the drive-through,” says the master chef. “These are combined together with items picked from the wild or preserved from earlier seasons, when things tend to be more plentiful. You need to improvise, adapt and overcome the elements when picking the right ingredients in winter. Seasonality, availability, the environment and weather were all key factors. We wanted to demonstrate that we can deal with all possibilities in all conditions at any time.”

      Not wanting to keep the chef from his kitchen, I return to our table before the liquorice-meringue-laced carrot cake with parsley ice cream arrives on cue with an interesting napkin designed to promote further winter adventures.

      A map disguised as a napkin inspired guests to explore the local area.
      Lining up to attend The #Hibernot Drive-Through.

      As the front-of-house team clear the tables, we join a conversation with outward-bound enthusiast and TV presenter, Julia Bradbury, who offers up suggestions of local places to explore:

      “We’re spoilt for choice in Sussex,” enthuses the famed fell-walker. “You’ve got one of Britain’s most dramatic stretches of coastline along the Seven Sisters. It’s blustery, and it helps if you’ve got a head for heights, but it’s well worth the effort.”

      As the afternoon rounds off, we join forces with a group of our fellow diners for an impromptu jaunt to the Seven Sisters and, having pre-warmed the Range Rover with the smartphone-operated Remote Climate Control, we happily go forth into the sub-zero temperatures; warm and nourished and happy converts to the ethos of Hibernot.

      Author: Andy Stone

      i. Do not forage without an expert.
      ii. Terrain Response 2 is standard for all derivatives with the exception of Vogue.


Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.

The figures provided are NEDCeq calculated from official manufacturer’s WLTP tests in accordance with EU legislation. For comparison purposes only. Real world figures may differ. CO2 and fuel economy figures may vary according to wheel fitment and optional extras fitted. NEDCeq are figures calculated using a Government formula from WLTP figures equivalent to what they would have been under the old NEDC test. The correct tax treatment can then be applied.

The figures provided are WLTP. WLTP is the new official EU test used to calculate standardised fuel consumption and CO2 figures for passenger cars. It measures fuel, energy consumption, range and emissions. This is designed to provide figures closer to real-world driving behaviour. It tests vehicles with optional equipment and with a more demanding test procedure and driving profile.

TEL (Test Energy Low) and TEH (Test Energy High) figures are shown as a range under WLTP testing measures. TEL refers to the lowest/most economical figures (with the lightest set of options). TEH refers to the highest/least economical figures (with the heaviest set of options). WLTP legislation dictates that where there is <5g CO2 variance between TEL and TEH, only the TEH is declared.