Land Rover’s partnership with Wasps is the latest addition to the company’s long standing support of rugby at all levels of the game, from Rugby World Cup 2015 and Premiership Rugby to the community game, where thousands of youngsters benefit from its annual Land Rover Rugby Premiership Cup.
Wasps is currently based in High Wycombe but have today confirmed its acquisition of the Ricoh Arena with immediate effect. Wasps will play their first home game at the Ricoh Arena in December 2014 but until then will continue to play home games at Adams Park in High Wycombe.
Speaking at today’s launch, Phil Popham, Group Marketing Director, Jaguar Land Rover, said: “Today’s announcement is not only an important addition to Land Rover’s growing rugby sponsorship portfolio, but represents a significant increase in our investment within the Coventry area. We are proud of our heritage in the region and already support a number of local community projects, so with Wasps confirming its move to the Ricoh Arena, it offered us a fantastic opportunity to further strengthen our community links, engage our thousands of employees and Land Rover owners who are also rugby fans. We are excited by the club’s ambitions for the future on and off the field, and look forward to the start of our partnership.
“This new sponsorship complements our long-term support of Premiership Rugby and we remain committed to our long-standing relationship with Coventry Rugby Club.”
Nick Eastwood, Wasps Chief Executive Officer, said: “Today’s announcement is a watershed moment in the history of Wasps and the professional game. It will help us realise our ambition to re-establish ourselves as one of the best teams in Europe and will guarantee the long term success of the Club.”