LAND ROVER ICONS

The origin of the species. HUE 166 – affectionately known as Huey – was the first in our lineage of vehicles designed to tackle any terrain. Its creation marked the realisation of a concept first sketched in the sand by Land Rover’s original innovator, Maurice Wilks.

In 1970, the introduction of the Range Rover changed everything. Never before had the luxury of an executive saloon been paired with such rugged off-road 4WD capability, giving birth to a motoring phenomenon. Winner of two Paris-Dakar Rallies and the first vehicle to traverse the Americas via the infamous Darién Gap, the original Range Rover is a global icon.

The original Discovery was developed in record time and quickly became Europe’s best-selling 4x4. The trademark step in the roof gave headroom above the optional inward-facing seats and is now a design cue recognised the world over.

These limited-edition models were produced to celebrate the Camel Trophy event, headlined by Discovery from 1990 – 1997. Modifications included additional roll cages, underbody armour, snorkels, roof racks, decals and communications equipment.

One of our best-selling vehicles and now officially a Land Rover Heritage vehicle. Freelander broke the mould by pioneering the compact premium 4x4 class and included 16 patented features – including Hill Descent Control, Immediate Reduction Drive and Viscous-coupling.

Designed using a shortened version of the T5 chassis (originally designed for Discovery 3), Range Rover Sport was a groundbreaking model for Land Rover – taking us into new market territories thanks to a winning combination of dynamic performance, exceptional capability and uncompromising luxury.

To compete in the G4 Challenge – successor to the Camel Trophy – 28 standard production-line Range Rover models were specially equipped with roof racks, additional lighting, winches and the latest Goodyear tyres. All were also painted an eye-catching Tangiers Orange and emblazoned with distinctive livery.

Developed from the Land Rover LRX concept car and unveiled at the North American International Auto Show, Evoque captured hearts all over the world thanks to its dramatic coupe-like silhouette and intuitive technologies. A modern icon.

The first mass-production vehicle born from our Special Vehicle Operations facility, it didn’t take long for Range Rover Sport SVR to record the fastest lap on Germany’s legendary Nürburgring Nordschleife by a production SUV.

Developed between Land Rover Special Vehicle Operations and the Austrian Red Cross, Discovery Project Hero is a mobile emergency response centre, allowing crews to quickly reach remote disaster zones day or night, in all conditions.

Representing 70 years of innovation and improvement, New Defender honours the original icon’s history for rugged solidity while thoroughly remaining a Defender for the 21st century.