LAND ROVER ICONS
Explore the vehicles that have immortalised Land Rover on the road and off it for over 70 years.
1948
DEFENDER HUE 166
1989
DISCOVERY SERIES 1
1990
CAMEL TROPHY LIMITED EDITION DISCOVERY
1997
FREELANDER
2005
RANGE ROVER SPORT
2006
RANGE ROVER G4 CHALLENGE
2008
RANGE ROVER EVOQUE
2014
RANGE ROVER SPORT SVR
2017
DISCOVERY
PROJECT HERO
PROJECT HERO
2019
NEW DEFENDER
MODEL
DEFENDER HUE 166
YEAR
1948
STORY OF AN ICON
The origin of the species. HUE 166 – affectionately known as Huey – was the first in our lineage of vehicles designed to tackle any terrain. Its creation marked the realisation of a concept first sketched in the sand by Land Rover’s original innovator, Maurice Wilks.
MODEL
DISCOVERY SERIES 1
YEAR
1989
STORY OF AN ICON
The original Discovery was developed in record time and quickly became Europe’s best-selling 4x4. The trademark step in the roof gave headroom above the optional inward-facing seats and is now a design cue recognised the world over.
MODEL
CAMEL TROPHY LIMITED EDITION DISCOVERY
YEAR
1990
STORY OF AN ICON
These limited-edition models were produced to celebrate the Camel Trophy event, headlined by Discovery from 1990 – 1997. Modifications included additional roll cages, underbody armour, snorkels, roof racks, decals and communications equipment.
MODEL
FREELANDER
YEAR
1997
STORY OF AN ICON
One of our best-selling vehicles and now officially a Land Rover Heritage vehicle. Freelander broke the mould by pioneering the compact premium 4x4 class and included 16 patented features – including Hill Descent Control, Immediate Reduction Drive and Viscous-coupling.
MODEL
RANGE ROVER SPORT
YEAR
2005
STORY OF AN ICON
Designed using a shortened version of the T5 chassis (originally designed for Discovery 3), Range Rover Sport was a groundbreaking model for Land Rover – taking us into new market territories thanks to a winning combination of dynamic performance, exceptional capability and uncompromising luxury.
MODEL
RANGE ROVER G4 CHALLENGE
YEAR
2006
STORY OF AN ICON
To compete in the G4 Challenge – successor to the Camel Trophy – 28 standard production-line Range Rover models were specially equipped with roof racks, additional lighting, winches and the latest Goodyear tyres. All were also painted an eye-catching Tangiers Orange and emblazoned with distinctive livery.
MODEL
RANGE ROVER EVOQUE
YEAR
2008
STORY OF AN ICON
Developed from the Land Rover LRX concept car and unveiled at the North American International Auto Show, Evoque captured hearts all over the world thanks to its dramatic coupe-like silhouette and intuitive technologies. A modern icon.
MODEL
RANGE ROVER SPORT SVR
YEAR
2014
STORY OF AN ICON
The first mass-production vehicle born from our Special Vehicle Operations facility, it didn’t take long for Range Rover Sport SVR to record the fastest lap on Germany’s legendary Nürburgring Nordschleife by a production SUV.
MODEL
DISCOVERY
PROJECT HERO
PROJECT HERO
YEAR
2017
STORY OF AN ICON
Developed between Land Rover Special Vehicle Operations and the Austrian Red Cross, Discovery Project Hero is a mobile emergency response centre, allowing crews to quickly reach remote disaster zones day or night, in all conditions.
MODEL
NEW DEFENDER
YEAR
2019
STORY OF AN ICON
Representing 70 years of innovation and improvement, New Defender honours the original icon’s history for rugged solidity while thoroughly remaining a Defender for the 21st century.
JAGUAR LAND ROVER TOP TRUMPS
Put your knowledge of the most iconic Jaguar and Land Rover vehicles to the test with our thrilling app version of this classic card game.
