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Land Rover and Rugby have many shared values – integrity, courage, pride, composure, capability – values that are required to create great competitive rugby and world class all-terrain vehicles.

Land Rover sponsor all levels of the sport, from the Land Rover Premiership Rugby Cup for under-11 and under-12 teams, though to Premiership Rugby.


Land Rover is proud to be the Official Vehicle of Premiership Rugby, widely regarded as the most competitive league in world rugby. Land Rover continue to support Premiership Rugby clubs in a long-standing partnership that began in 2002 and which enables rugby fans, customers and staff to experience Land Rover’s brand philosophy and connect through a shared passion for the sport.

Land Rover has introduced an exciting new offering for our customers with exclusive access to a VIP hospitality area at selected Aviva Premiership Rugby matches. The VIP hospitality areas are located in great positions at the stadiums and have provided Land Rover owners with a place to meet ahead of matches to discuss the forthcoming action. All Land Rover owners need to do to be granted access is to show their Land Rover key at the entrance. Once inside the area, Land Rover owners are treated to a gourmet burger and drink, as well as the opportunity to win a signed rugby shirt from the home Premiership Rugby club on the day.


Land Rover proudly announced a new partnership with Wasps at the end of 2014, adding to our existing partnerships with the Aviva Premiership and Rugby World Cup 2015 and testament to our commitment to developing the game. Land Rover has become the club's main partner as they move into an exciting new chapter of their history. In addition to the Land Rover partnership, Wasps also recently announced a move to their new home, Coventry's Ricoh Arena. 

The partnership with Wasps was a natural fit for Land Rover and the clubs relocation to Coventry means they will now share a home with the brands global headquarters. Land Rover has a proud heritage in the region and already supports a number of local community projects.


In 2019, the game’s elite players will compete for rugby’s ultimate prize at the Rugby World Cup in Japan. But at Land Rover, we believe that the unswerving spirit of the grassroots players, clubs and fans is the heart and soul of real rugby. That’s why #WeDealInReal.


Supporting grassroots rugby is important to Land Rover; it's a demonstration of our commitment to providing support to help stimulate sustainable growth and success of top-flight rugby in the future. Land Rover continues to make a key contribution to the on-going development of community rugby nationwide by supplying a Land Rover Discovery to each Premiership Rugby club's community department. We're also enormously proud of our involvement with the Land Rover Premiership Rugby Cup and the Premiership Rugby Academy.


Each season, over 7,000 children take part in the Land Rover Premiership Rugby Cup, a series of festivals that are run in conjunction with the 12 Premiership Rugby Clubs across the country.

This tournament aims to inspire youngsters in the sport and gives them the opportunity to meet their rugby heroes. Since its inception in 2008, more than 40,000 children have taken part.

The tournament is open to under-11 and under-12 rugby teams and each Premiership Rugby Club plays host to a rugby festival. Professional players from the Aviva Premiership Rugby clubs attend the regional festivals, presenting trophies and signing autographs. The age group winners from each of the regional festivals are crowned regional Land Rover Premiership Rugby Cup champions and celebrate their success by taking part in a 'Parade of Champions' during half time in the Aviva Premiership Rugby Final in front of 82,000 fans at Twickenham.


The Premiership Rugby Academy is the only official camp provider to the Premiership Rugby Clubs and is now the largest provider of rugby camps in the UK. All twelve clubs have joined together to provide young players from grass roots clubs with the opportunity to learn from professional coaches and current Premiership Rugby stars. The involvement of the players and professional coaches provides young players with a unique opportunity to find out what it takes to reach the top level of the game.

The Premiership Rugby Academy is open to boys and girls of all abilities aged between 7 and 18 and camps range from one day courses to five day residential camps. Players such as Dylan Hartley, Schalk Brits, Andrew Sheridan, Nick Evans, Joe Simpson, Matt Banahan & Courtney Lawes and a host of other Premiership Rugby stars have all been on hand to coach and pass on tips to young players attending the camps.

There are over 200 courses countrywide throughout the year, with over 180 professional players attending camps last year to answer questions and pass on expert advice to the young players of the future.


Land Rover is proud to be a partner of HITZ, an award winning social change programme which tackles some of the greatest challenges facing young people today – unemployment, crime and disillusionment.

Delivered nationally by Premiership Rugby and funded by its’ partners including Land Rover, Hitz uses rugby to increase young people’s resilience, self-reliance and confidence.

Through a structured programme of rugby, life skills training and mentoring, HITZ acts to tackle some of the challenges facing vulnerable British youth today helping to address personal barriers of disillusionment, inter-personal conflict and frustration and unemployment. With a particular focus on those Not in Education, Employment and Training agenda (NEET), it gives them the skills to get back into education, vocational training, apprenticeships and employment.

The HITZ programme has been developed over the last three years and the funding from Land Rover and other partners enabled the programme to expand to all 12 Premiership Rugby Clubs and a 13th area of inner London, therefore reaching more communities and benefitting and increased number of vulnerable young people.



There’s nothing like the bond between horse and rider. They share early mornings, long training hours and repeated travels, all for the thrill of the performance. Facing fierce competition, the best will endeavour endlessly to become faster, sharper and more refined.

It’s this pursuit of excellence that inspires our support for the UK’s most successful and inspirational riders, as well as our sponsorship of the breathtaking events that demonstrate their sportsmanship and mastery.


Royal Windsor Horse Show in partnership with Land Rover takes place in the private grounds of Windsor Castle each May and is host to International Jumping, Driving, Dressage and Endurance Competitions. Land Rover provides a fleet of vehicles to transport show officials, hospitality guests and competitors throughout the week of events. Land Rover has been Principal Sponsor of the Show since 2002 which includes Title Sponsorship of the Land Rover International Driving Grand Prix as well as Grade A Jumping Classes, Showing Classes and the Military Skill at Arms competitions.


Held each June, the Equi-Trek Bramham International Horse Trials in Yorkshire is one of the UK’s premier three day events attracting over 45,000 spectators each year. The sponsorship includes the provision of Land Rover vehicles for event staff and competition judges.


Land Rover is Presenting Partner of British Polo Day, a celebration of British luxury and heritage in a polo events network that spans the world. The British Polo Day Charity Cup takes place in Great Britain in June.

We welcome the superb opportunity to showcase our vehicles in a setting that perfectly reflects important aspects of our brand, and to demonstrate our on-going support for equestrian sport. It also allows us to reveal the outstanding capability, design, fine quality and technical sophistication that help define Land Rover today.


Another of the highlights in the British equestrian calendar, the Festival of British Eventing, hosted in the beautiful surroundings of Gatcombe Park in Gloucestershire incorporates the British Open, Intermediate and Novice Championships. In addition to the world class sporting action there is a popular sporting village and entertainment for all the family. Land Rover is also a sponsor of the The Gatcombe Horse Trials held in March and September each year.


The finale to the British equestrian calendar, the Land Rover Burghley Horse Trials is a firm fixture in the diaries of riders and spectators from all over the world. Land Rover has a long standing history with Burghley starting in the early 1990s as Official Vehicle Supplier, becoming title sponsor in 2005. Spectators can take part in Land Rover Experience and Land Rover owners can enjoy dedicated hospitality and parking. Land Rover is delighted to have recently renewed its title sponsorship for Burghley until 2017.


Underpinning many of Land Rover’s equestrian sponsorships is its commitment to supporting Equestrian Team GBR throughout the year. Land Rover is the Official Vehicle of Equestrian Team GBR and helps support the team to perform to the best of their ability during various competitions throughout the year including the World and European Championships


Land Rover is proud to work with a number of world class equestrian ambassadors – Zara Phillips, Ben Maher, Laura Tomlinson and Lee Pearson. All four riders are Olympic / Paralympic Medallists and key members of Equestrian Team GBR, of which Land Rover is a long term sponsor.

We invite you to follow Zara, Ben, Laura and Lee in their pursuit of excellence.





This month heralds an exciting landmark event in the Virgin Galactic Land Rover partnership. Witness the Range Rover Autobiography tow-out the new Virgin Galactic Spaceship at the Mojave Air And Space Port.





Jaguar Land Rover is the presenting partner for the world’s largest international adaptive sporting event, the Invictus Games.




15-year Royal Logistic Corps veteran Carolyne had toured Iraq and Afghanistan before she suffered a spinal chord injury while practising judo. She credits the Invictus Games with giving her a focus and a stepping stone to overcoming the severe pain and loss of movement her injury has caused.




Doctors told Lance Corporal Jonathan that he would never walk again after he was shot in the spine while serving in Basra in 2007. "Frenchie" proved them wrong, and his incredible determination saw him climb Everest in 2011.




David, a retired Major, was hit in the leg by shrapnel while serving in Bosnia in 1993. After three knee replacements and 21 operations, he opted for an above-knee amputation in 2009. “Scotty” says competing at Invictus was like taking part in his own Commonwealth Games.


Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.