G4_vehicles
THE INTERNATIONAL FEDERATION
The International Federation of Red Cross and Red Crescent Societies
The International Federation is the world´s largest humanitarian organisation, providing assistance without discrimination as to nationality, race, religious beliefs, class or political opinions. The Land Rover G4 Challenge provides it with an excellent opportunity to reach an active, global audience.
Welcome to the fold
Land Rover already supports a wide range of global sponsorship partners, including environmental, conservation, exploration and wildlife causes throughout the world. Through its association with the Land Rover G4 Challenge, the International Federation has become the first humanitarian organisation within this group, benefiting from funds that will have the ability to support programmes all over the world, leaving a lasting legacy and providing a platform for further fundraising.
A history of responsibility
Land Rover vehicles have been involved in humanitarian aid ever since the company´s creation in 1948. Their association with the International Federation dates right back to 1954, when Land Rover supplied a long-wheelbase Series 1 to the British Red Cross for use in Dubai as a mobile dispensary. They continue to play a major part in assisting those in need.
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