The UK and Ireland leg of the Rugby World Cup Trophy Tour encompassed 100 days, 300 events and 9,000 miles – that’s the length of 100,000 rugby pitches, travelled over the course of 1800 back-to-back matches.
Fans all over the UK have had a close-up view of the Webb Ellis Cup and met some of rugby’s biggest names during the tour, which engaged with over 100 clubs, organisations and rugby festivals from grassroots to elite level.
The Trophy was transported in the unique Rugby World Cup 2015 Defender – a specially-modified 110 Station Wagon with a trophy cabinet integrated into the rear of the vehicle. It took 6,000 hours to design at our Special Vehicle Operations base in the West Midlands, UK.
One of the first stops on the tour was at amateur club Highland RFC in Inverness, where former Scotland internationals Chris Paterson and Kelly Brown took coaching sessions with youth players, and Land Rover held auditions for young players to be official Rugby World Cup 2015 mascots.
The Webb Ellis Cup arrived back at Twickenham on 18 September for the Tournament’s opening ceremony.
On the 22nd May the Rugby World Cup 2015 Defender emerged from a giant Rugby Ball which floated up the Thames to the world famous Tower Bridge. Constructed at a secret location, the 8.2 metre high ball floated 25 miles upriver, passing iconic London landmarks before docking at Butler's Wharf. Land Rover Ambassadors and Rugby World Cup 2003 Winners Martin Johnson and Lewis Moody brought the Webb Ellis Cup and the Rugby World Cup 2015 Defender together for the first time ahead of its tour of the UK and Ireland.
From May 2014 to May 2015, Land Rover took the Webb Ellis Cup to 15 different destinations around the world. From Fiji to France, Australia to Africa, to America, the Rugby World Cup Trophy Tour has brought thousands of fans and grassroots clubs closer to Rugby's biggest prize. #WEDEALINREAL
RUGBY WORLD CUP TROPHY TOUR
In 2015 we looked forward to the largest ever Rugby World Cup. At Land Rover, we know rugby is built from the ground up, and that the grassroots are the core of the game. #WeDealInReal
THE SMALLEST RUGBY CLUB IN THE WORLD
We wanted to bring the smallest club in the world to the global stage. So we took some of the biggest names in rugby to give the lads at the ultimate grassroots club a hand on match day.
As Worldwide Partner for Rugby World Cup 2015, Land Rover selected fans from around the World to be official mascots at the tournament.