At the very edge of the Arctic Circle lies Arjeplog, a captivatingly beautiful world of snow and ice, frozen lakes and frosted pines. This is where you’ll experience the challenge and thrill of driving our classic Land Rovers and Jaguars over specially prepared ice tracks and snow trails. 

This is true hands-on driving. No modern brakes, no power steering, no traction control. Just a lot of snow and ice, a lot of fun, and our expert instructors to show you a whole new driving experience. 

You’ll have the once in a lifetime opportunity to drive the supremely capable Land Rover Series l, ll & lll and Range Rover Classic on our off-road course and into the Arctic Circle. You’ll also be driving some of the most famous classic cars ever produced, including the stunning Jaguar XJ and the iconic Jaguar MKII, MKVII and XK150. 

In addition, driving the Range Rover Sport, the All-New Jaguar F-PACE and F-TYPE will make this a unique experience not to be missed.
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A VERY WARM WELCOME TO SWEDEN.

Set in acres of snowy Arctic wilderness in northern Sweden, the charming Hotel Silverhatten will be your base for your trip. Rest and relax in comfort with stunning views of the forests and lakes and traditional Swedish cuisine. You will be hosted by our friendly team who are dedicated to making your stay thoroughly enjoyable and memorable.

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WHAT'S INCLUDED?

What is included in the price of the Jaguar Land Rover Ice Academy? 

All driving activities, hotel accommodation (with a double bed), breakfast, lunch & dinner, drinks with meals, and airport transfers to/from Arvidsjaur Airport. 

Please refer to your individual tour itinerary for the exact inclusions. Please note that due to the level of driving involved, alcohol is only included with your dinner and will be limited. Soft drinks, tea and coffee are included with all meals.

WHAT'S NOT INCLUDED?

What isn’t included in the price of the driving experience? 

Flights, meals and drinks that are not specified in the programme, visa fees (if applicable), travel insurance, snowmobile tour, husky tour and any pre or post-trip arrangements that deviate from the itinerary.

Should you wish to know when further rotations become available, click here and we will be in contact with you. For full Terms and Conditions download our T&C's PDF below.

FREQUENTLY ASKED QUESTIONS

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FREQUENTLY ASKED QUESTIONS -

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  • GENERAL

    Who operates the Jaguar Land Rover Ice Academy?

    The Jaguar Land Rover Ice Academy is operated by Zerotwonine GmbH who are licenced and authorised by Jaguar Land Rover to organise and provide the contracted services for participants. The drive programme is delivered by qualified Jaguar Land Rover Experience driving instructors and uses the latest Jaguar and Land Rover vehicles. An on-site manager will also oversee all aspects of your driving experience to ensure it runs smoothly.

     

    What is the minimum age for participation?

    Minimum participation age is 23 years.

     

    What is the maximum group size on each driving experience?

    To provide a more exclusive and engaging experience, the maximum group size on the Jaguar Land Rover Ice Academy is 20 guests (two per vehicle).

  • DRIVING

    Who does the driving?

    You do! There will be a team of Jaguar Land Rover Experience instructors on hand to provide expert guidance and tuition, but you are behind the wheel.

     

    I’ve never driven a vehicle on ice before, can I still participate in the Jaguar Land Rover Ice Academy?

    Absolutely – the driving activities are designed for drivers of all abilities. You will receive thorough driver briefings and our team of expert Jaguar Land Rover Experience instructors will be on hand to provide expert guidance and instruction on the ice via two-way radios fitted in each vehicle.

     

    What type of driver’s licence will I need?

    All drivers must hold a full and valid driving licence. If you hold a UK licence you will be sent a web link to an online form, which you must complete in advance in order to verify the status of your licence. If your licence was issued outside of the UK then you will be required to complete a driving licence declaration form at your welcome briefing. Your driving licence needs to be valid and current and must be brought and produced on the day of the experience.

     




    All drivers must have at least three (3) years uninterrupted driving experience on a full licence without serious accident or conviction in the last two (2) years. All drivers must have no more than 6 current penalty points on their licence (where applicable) to enable them to participate in any on-road requirements of the course. You must notify us if you have more than 6 penalty points on your driving licence.

     

    Do I need to purchase extra insurance to be able to drive?

    Additional vehicle insurance is not required but it is mandatory for guests to purchase a comprehensive travel insurance policy. Travel insurance can be purchased via Zerotwonine GmbH.
    E-mail: jlriceacademy@029-travel.com
    Telephone: +49 69 460 97 47 47 (09h00 – 18h00 (CET), Monday to Friday. Local operator charges may apply).

     

    What vehicles will I be driving?
    • Ice Drive:
    • F-TYPE S; F-PACE; Range Rover Sport
    • Occasionally we may need to change or substitute the vehicles specified, due to circumstances beyond our control and we reserve the right to do so.

       




    • Ice Drive+:
    • F-TYPE S; F-TYPE R AWD; F-PACE; Range Rover Sport
    • Occasionally we may need to change or substitute the vehicles specified, due to circumstances beyond our control and we reserve the right to do so.
    •  

    • Ice Drive Classic:
    • Jaguar MK Vll; Jaguar MK ll; Jaguar XJ; Jaguar XK150 Land Rover Series 1, 2 & 3; Range Rover Classic
    • Plus F-TYPE R AWD and Range Rover Sport
    • Occasionally we may need to change or substitute the vehicles specified, due to circumstances beyond our control and we reserve the right to do so.

     

    Are the vehicles manual or automatic?

    All vehicles on the Ice Drive and Ice Drive+ programmes are automatic and most of the Classic vehicles used on the Ice Drive Classic programme are manual.

     

    What happens if the weather is not ideal for ice driving?

    Should the weather lead to a closure of the ice field for safety reasons, an alternative driving programme will be offered.

     

    How many people are in each vehicle?

    There will be two guests per vehicle.

     

    If I am travelling by myself will I have my own vehicle?

    No. As a single traveller you will be paired in your vehicle with another guest. You will have your own hotel room throughout.

  • PRICE

    What is included in the price of the Jaguar Land Rover Ice Academy?

    General inclusions are as follows: all driving activities, hotel accommodation (with a double bed), breakfast, lunch & dinner, drinks with meals, and airport transfers to/from Arvidsjaur Airport. Please refer to your individual tour itinerary for the exact inclusions. Please note that due to the level of driving involved, alcohol is only included with your dinner and will be limited. Soft drinks, tea and coffee are served with all meals.

     

    What isn’t included in the price of the driving experience?

    Flights, meals and drinks that are not specified in the programme, visa fees (if applicable), travel insurance, snowmobile tour, husky tour and any pre or post-trip arrangements that deviate from the itinerary.

  • TRAVELLING

    Do I need to have a certain level of physical fitness to take part?

    To participate in the Driving Experience you should ensure that you do not know of any circumstances which would disqualify you from driving such as chronic back problems (or similar conditions), mental conditions which might impair your ability to drive, poor eyesight which doesn’t meet the standards for driving, pregnancy or heart problems.

     

    Are children allowed to join the Jaguar Land Rover Ice Academy?

    The Jaguar Land Rover Ice Academy is not suitable for children due to safety reasons and the extreme climate conditions expected at the destination.

     

    Do I need special clothing?

    The temperature at the driving event may fall to -30°C or lower and we therefore ask you to ensure that you bring appropriate warm, weatherproof clothing and footwear. Clothing is not provided and therefore we recommend all participants bring the following items:

    • Warm hat
    • Warm gloves
    • Woolly scarf
    • Thermal base layer (long sleeved / long legged) 
    • A good insulated jacket
    • Woolly jumper or fleece jacket
    • Some additional light-weight layers to add as required
    • Sturdy, comfortable footwear (suitable for driving)

     

    Who can I contact if I require assistance with flight bookings or travel insurance?

    Flights and travel insurance do not form part of your Ice Academy booking, but Zerotwonine GmbH, can assist you with booking these separately if required. Zerotwonine can be contacted as follows:

    E-mail: jlriceacademy@029-travel.com

    Telephone: +49 69 460 97 47 47 (09h00 – 18h00 (CET), Monday to Friday. Local operator charges may apply).

     

    What other activities are available?

    There are optional dog-sledding and snowmobile tours (both at an extra charge), which can be pre-booked when booking your place on the Jaguar Land Rover Ice Academy.

     

    Do I require a visa?

    Most countries outside of the EU require a visa for travel to Sweden and the EU. Kindly contact your local consulate to check on your specific requirements. Should you require an invitation to receive your visa, kindly inform Zerotwonine GmbH who will provide you with this.

     

    Which currency is used in Sweden?

    The local currency is Swedish Krona (SEK).

     

    Am I allowed to bring a camera or video camera?

    Yes of course, but please note the Jaguar Land Rover Ice Academy takes place at Jaguar Land Rover’s secret cold climate testing facility, so some photography restrictions will apply.

     

    What language is the Jaguar Land Rover Ice Academy delivered in?

    The programme is delivered in English.



Vehicles shown are for illustration purposes only and may not be available to drive on the day.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.