LAND ROVER INTRODUCES WORLD FIRST LASER HEAD-UP DISPLAY FOR RANGE ROVER EVOQUE
The multi award-winning Range Rover Evoque is now available with an advanced integrated laser Head-Up Display (HUD). The secondary driver information display projects useful information directly onto the vehicle’s windscreen and into the driver’s field of vision. In a world first, the Land Rover system features laser holographic techniques, resulting in superior colour saturation, brightness and contrast compared to rival systems, and all in a small, lightweight package. The innovative laser system is more robust against issues such as “washout” - the effect that the glare from sunlight has on inferior LED-based systems.
A further addition to the Range Rover Evoque’s suite of innovate technologies, HUD allows drivers to maintain a clear view of the road, while simultaneously receiving key driving information such as road speed, gear position, turn-by-turn navigation, traffic sign recognition, the cruise control set speed including warnings. The system is fully configurable and customizable; all functions can be switched on or off, brightness can be increased or decreased and the vertical position of the display can be adjusted from the cluster menu.
“Jaguar Land Rover’s HUD system is an innovative driver information tool, which really pushes the boundaries of advanced laser projection technology. It borrows from military technology - which, until now, has been unheard of in the automotive industry.” says Murray Dietsch, Director Land Rover Programmes “Land Rover is committed to preventing the risk of accidents by reducing driver distraction. By presenting key driver information in this way and removing the need for the driver to look away from the road ahead, HUD is an important step on the journey to delivering Land Rover’s vision of the intelligent car of the future.”
Available to order now on the Range Rover Evoque, HUD functionality will vary to ensure an optimal customer experience. HUD is now available as an option in almost all markets.
Since its launch in 2011, the Range Rover Evoque has won 161 international awards for its combination of leading-edge design, striking interior craftsmanship, in-car technology and off-road capability. With highly competitive pricing, a range of powerful yet efficient petrol and diesel engines, 'On-Demand' Active Driveline to enhance agility and efficiency and a fuel-efficient 9-speed automatic ZF transmission, the Evoque continues to win awards across the globe.
The HUD option will be priced at £1000 inclusive of VAT in the UK and will be available to order from September 2014.