LAND ROVER BRINGS FIRST SNOW TO LONDON WITH HIBERNOT SNOW DAY
Singer and Strictly Come Dancing star Pixie Lott turned Snow Fairy last weekend as she joined excited families celebrating a surprise overnight 'snowfall' at Alexandra Palace Park in North London. The heavy snow is the first to be seen in London so far this winter and the first time the capital has witnessed such conditions since 2009.
Land Rover created a pop-up winter wonderland at Alexandra Palace Park overnight to create the perfect landscape for a day of snow-filled fun. Pixie enjoyed a morning of snowball fights and sledging, with hundreds of people across London joining in the excitement.
The pop-up snowy wonderland was created as part of Land Rover UK's winter Hibernot campaign, aimed at encouraging people to embrace the great outdoors. The Hibernot hub, www.hibernot.co.uk features over 300 recommended activities all over the UK for families and individuals to enjoy and explore.
Land Rover UK ambassador Pixie said: "Finally we have snow in London! This is definitely my favourite time of year. I love getting dressed up in lots of layers and heading out for long walks and bike rides."
Land Rover Marketing Director, Laura Schwab, says: "Land Rover is synonymous with family adventure and this year we're taking Hibernot to the next level. With a whole host of new, fun and exhilarating activities and ideas, what better way to start the New Year with some outdoor snow fun! Wintertime can be full of excitement and possibility, let's grab it with both hands and get out there!"