Today, Land Rover and the Born Free Foundation announced support of ‘Remembering Elephants’, a new conservation project that aims to raise awareness and funds for endangered Elephants.

Initiated by wildlife photographer and passionate conservationist Margo Raggett, 50 of the world’s leading wildlife photographers have donated their work to create a stunning book that will be sold to raise funds. The book, published in September 2016, represents a stand against poaching combining the most beautiful and captivating images of elephants in Africa.

Margot said: ”I’m over the moon that Land Rover has agreed to support the Remembering Elephants exhibition and couldn’t think of a more fitting sponsor. What started as a project on the back of an envelope between a few photography friends has now grown into something that will raise tens of thousands to protect elephants, a cause we all feel very passionate about. We need to remember elephants now, hence the title of what will be a stunning tribute to this beautiful species.”

The Remembering Elephants book will showcase 60 photographs documenting the journey of an elephant’s life, from birth to the final moments of death. All 60 images that feature in the book will be presented at the exhibition and sold to raise further proceeds that will go towards the cause.

The project reflects both Land Rover and the Born Free Foundation’s campaign to secure global sustainability, increase awareness, educate and improve the welfare of animals around the world. Land Rover will sponsor a public exhibition of the book’s photography at La Galleria, Pall Mall on 18th September 2016.

Mark Cameron, Jaguar Land Rover Experiential Marketing Director, said “Land Rover has enjoyed a successful and rewarding partnership with the Born Free Foundation since 2002, this incredible project allows us to further cement our commitment to supporting the Foundation in their tireless fight against poachers and the protection of Elephants. The photography is emotive, and truly encapsulates the beauty of elephants. It is a project that Land Rover is proud to be a part of.”

An exhibition of the Remembering Elephants photography will launch on the 18th September and will run until 1st October at Pall Mall’s La Galleria, London.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

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