Land Rover UK today announces TV presenter and well known farmer, Adam Henson as its latest Ambassador. Henson who has become synonymous with the countryside and runs the Cotswold Farm Park in Gloucestershire is a perfect fit with Land Rover and complements its support of rural communities.

At the Royal Windsor Horse Show today, Henson’s first appearance for Land Rover saw him formally hand over a new Discovery Sport to The Prince’s Countryside Fund Land Rover Bursary beneficiary SARA. SARA will use the vehicle for their vital search and rescue operations on the Severn Estuary. The Land Rover Bursary, part of a three year partnership with The Prince’s Countryside Fund, serves to award innovative projects helping to revitalise and preserve British countryside communities and rural traditions. SARA is one of five bursary winners who will benefit from the use of a new Discovery Sport for a year.

Commenting on his ambassadorial role, Henson said, “I am really excited to be associated with Land Rover. Farming and agriculture has been my life’s work and if ever there is a vehicle for the countryside, it has to be a Land Rover.

“I’ve got great admiration for the life-saving work that the team at SARA do and it’s a real privilege to present them with the new Discovery Sport which will give them enhanced capability to continue their vital operations.”

Land Rover UK continued its 2015 Defender Celebrations with a parade drive through the Windsor Great Park. Vehicles included a Series I, IIa, III, Defender 90 and an exposed aluminium Defender 90 which was built to commemorate 50 years of Land Rover in 1998. The drive took in iconic scenery including the Golden Jubilee Statue, the Village Post Office and the Copper Horse.

For over 20 years, Land Rover has built up a long standing relationship with the Royal Windsor Horse Show. As the main partner for the show, Land Rover has more than one attraction for show goers to enjoy. This year’s stand includes the entire current product line up, as well as a look back through the history of Defender; from Series I to the modern day. The Land Rover Experience area is running for the duration providing exciting off-road passenger rides for anyone to enjoy. The Land Rover owners’ hospitality area is available for any Land Rover owner to enter upon presenting their key fob to relax and enjoy food and drink.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

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